Great news: I have created another special training video for retailers for the holiday season. In this video, I share three easy steps to help you promote free shipping to help increase your holiday sales.
My training covers:
Add free shipping to your account settings.
Add a banner promoting free shipping, sales and/or events.
Add a slide promoting free shipping, sales and/or events.
Offering free shipping will help you increase your sales opportunities because customers will look...
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Great news: I have created a special training video for retailers for the holiday season. In this video, I share five easy steps to help you improve your home page--and holiday sales.
Ronald Reagan said, “If you’re explaining, you’re losing.” Reaganomics usually refers to tax cuts and trickle down economics, yet I propose that we take the Gipper’s quote and ask: How can simplicity contribute to a business's success?
When we share what leading companies do, we can often skip an explanation and sum it up in a brief sentence. Examples:
Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
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NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of Google in 76% of states for wedding gift purchases. The findings are based on a recent study that Bridge conducted regarding wedding registry purchasing.
Study Findings:
For 38 state searches, Bridge Stores appeared on page one of Google. This represents 76% of all states. When just calculating the states in which Bridge has clients (48),
A customer emailed me today and told me that she only ordered from a store because it offered free shipping. She reviewed many stores, and skipped over those that did not offer free shipping. Her message to me:
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I live in Atlanta, GA. I noticed when I was trying to find this plate that several of the sites were using the same e-commerce platform. I noticed that some had free shipping and some did not. So of course, I went with the company that provided free ...
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Google is often considered the first stop when searching for information. Looking for a product? You'll likely head to Amazon.com, where due to its 350m product listings, 25% of purchases reportedly start. Facebook will be your go-to for finding friends and family due to its 2b profiles of people. Airbnb lets you search 5.6m places to stay. These businesses are likely your choice because people want a massive selection when conducting a search. Many of the world's most ...
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Your Bridge now helps more customers learn about your free shipping offer. If your store offers free shipping, a blue banner will display at the bottom of a product's Results and Details pages.
Before this update, customers would have to view their shopping bag in order to view your store's free shipping offer.
In the example, we see a Juliska Berry & Thread Whitewash Dinner Plate.
At the bottom of the page, we see the blue free shipping banner displayed.
In her new book ‘Quit,' Annie Duke shares that the best poker players only play 25% of the hands they are dealt, whereas others play 50%. Ms. Duke talks with Stewart Butterfield, the founder of a few startups, most recently Slack (which is an acronym, which I didn’t know). Slack wouldn’t have been born if Mr. Butterfield didn’t drop a video game company to start Slack. Likewise for Twitter which was born out of the failed blogging company Odeo. Ms. Duke's lesson: winners ...
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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Lululemon is adding a paid membership service called Studio that offers access to digital classes and gives discounts on in-person classes and apparel. The apparel company suggests it may also offer member-exclusive events.
Companies are often taking this approach: offer unlimited access to a digital service, bundle in discounts and other peripheral perks, and charge a flat monthly fee. (Lululemon is charging $39/month.)
Many in the retail industry are seeking to launch a paid ...
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Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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Our friends at Royal Crown Derby have shared images from the Queen's Funeral with us via the BBC website. The photos can be found by using the link below.
In the early 2000s, the board game Cranium became a hit. The game combined elements of Scrabble and Pictionary with the goal of helping more people enjoy playing a game. Richard Tait, who created Cranium and sold it to Hasbro in 2008 for $77.5m, passed away in July. Like Mr. Tait, I had been a paperboy, but he went beyond what I ever offered: he came up with a new service that sold breakfast sandwiches along his newspaper route. He increased profits and made customers happier. ...
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For the last 10 years, Bridge has been building software to support indie, brick-and-mortar stores. We watched in 2018 as 230 city leaders competed to give the world’s richest man money to bring his tech company to their city. After awarding an HQ to NYC, Amazon tried to bully NYC. When Amazon wouldn’t get its way, it broke off the deal. We see in today’s news more evidence of the same bullying behavior. We’re happy to see that the tide has turned and ...
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RetailDive shares that Levi's is opening a shop within a shop in Hudson’s Bay's Vancouver store. We believe in this concept. Bridge offers an online shop-in-shop experience via its Product Syncing service.