What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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What we can learn about a company through its mission statement.
June 30, 2023
This past week, I read a mission statement from The Knot's corporate website (https://www.theknotww.com/). The statement included a paragraph and five principles. The paragraph describes what the parent company does. The statement says:
"We help couples around the world navigate and enjoy life’s biggest moments together. As a global company, our industry-leading websites, top-ranked mobile apps, and trusted resources provide the most sought-after information, connections, and ...
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Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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How registrants can invite friends to open a registry at your store via text.
May 24, 2023
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
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Before May 31, 2023, send an email to your retailers inviting them to join you on Shop Local's e-commerce platform. We’ve written for you a sample email template you can send to them. Please find that template below. You can copy this template and send it using your email program (Outlook, MailChimp, etc.).
When you send your email, please BCC [email protected] or forward it after you send it.
I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
This offer is good through May 1, 2023.
Summary: you give a store $268 and you get $200. (Bridge ...
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I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
Summary: you give a store $268 and you get $200. (Bridge covers the $468.)
Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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In the early 2000s, the board game Cranium became a hit. The game combined elements of Scrabble and Pictionary with the goal of helping more people enjoy playing a game. Richard Tait, who created Cranium and sold it to Hasbro in 2008 for $77.5m, passed away in July. Like Mr. Tait, I had been a paperboy, but he went beyond what I ever offered: he came up with a new service that sold breakfast sandwiches along his newspaper route. He increased profits and made customers happier. ...
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Whenever I visit my 76-year-old mom in Myrtle Beach, SC, she picks me up and the oldies station is playing in her car. I’ve tried changing that dial, and one has a better chance of outmaneuvering tennis star Daniil Medvedev. I imagine the oldies music brings her back to her youth. I read a study that people’s favorite song is often when they were 17 years old. That’s right: the 'best songs’ may not be the best songs but rather simply be what you heard in ...
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Adam Sigel, who heads up sales at Savanna Bee’s indie stores, recently showed me his ‘business card:’ a piece of metal with a QR code on it. I scanned Adam’s QR code and my phone offered to place his contact information in my phone’s address book. This not only saved me time. Behind the scenes, the software allows Adam to see who clicks on his scanned data—one can’t do that with a traditional business card.
Wyatt Waters will be at The Cupboard signing his newly released book, The Watercolor Road, Painting and Writing through the American South.
The Watercolor Road book showcases an impressive collection of 133 paintings, 21 essays, and an array of adages that depict both the South and Wyatt’s relentless trek to be a better painter as a mindset rather than a destination.“I have wanted to do this for as long as I can remember, to paint the South, the place we call home” ...
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I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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I met Georgi, who runs this mobile sewing shop, while walking down the Bowery yesterday. I shared with her the story of Ronni Solbert, a neighbor who illustrated a childrens book about peddlers like her, and praised her for being an indie business—with a creative delivery approach. Georgi said her cart had previously been a coffee cart and was repurposed during the pandemic when people wanted to get their clothes hemmed in airy locals.
Read our post about pushcart peddlers ...
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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While eating a slice of coal-fired pizza at Arturo’s in Soho yesterday, and getting an occasional whiff of Houston Street garbage, I had to admit: I was at a loss for insight to share with my coworkers this week. Each week, I send out a motivational message to my team that precedes a summary of what they accomplished. We call this report the Brick report. This would be my seventy-second Brick introduction: What else could I say--and would they miss it if there was not an introduction...
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Goldsmith Cardel, a premium retailer in Ohio, shared with us this picture of its Bridge QR code in its window. When a customer scans this with their mobile phone, it will take them directly to Goldsmith Cardel’s Bridge Store home page. This saves the customer many steps, including: Googling the store, sorting through the results, and selecting the right result.
Bridges gives each retailer free QR codes for its important pages. You are invited to find these codes on your ...
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Businesses like Walmart, Disney, and Discovery are bundling services and adding the “+” suffix to denote them (e.g. Disney+, Discovery+, W+, etc.). In a recent article in RetailDive, we learn that Walmart is giving its customers free, six-month trial Spotify accounts. I think W+ bundling services is smart. Last week, I compared running a gym to offering software. I spoke about bundling services with things that people like to increase their usage, such as work ...
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There are approximately 40 online e-commerce providers. These software providers help other businesses sell online by offering them the ability to run an online store. These providers include Bridge as well as Shopify, Magento, Big Commerce, BigCartel, Square, and Weebly. Does Bridge offer a different (better?) experience than these other platforms? We believe the answer is yes. We also think our 960 retail clients agree: 99.7% of our retailers retain our service each month.
Your Bridge has a new feature: you can now more quickly add product pictures. You can now drag an image from another web page to your account to add the image. This saves you many steps compared to the traditional path.
To view your new feature, visit a product's Detail page. Below the image, please click on the button "Add Product Image." You will see a drop-down. You can choose the steps that best fit your needs.
1. Find the image you will load for the product...
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