In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Your Bridge has a new feature: We've made it easier to navigate to different pages of your Bridge site with search shortcuts. Searching for a keyword in the gray search bar at the top of your account populates a shortcut button that is linked to a page related to that keyword.
Previously, one would have browsed the site's navigation to find what they wished to view. With this update, one can use the search field to get to the desired content more quickly.
The Michael Aram Ornament Collection portrays a series of unique objects that celebrate symbols of the holiday season. Whether seen individually or as a group, they evoke a sense of charm and fantasy. Drawing profoundly from Michael's background as a sculptor, each piece emerges from hand-sculpted clay and offers a child-like quality. Stop at the Shadyside store to see the selection of pieces!
We are pleased to announce the Nicolette Mayer Collection is ready to sync products via Bridge's Product Syncing service.
Produced by dedicated artisans in America, the Nicolette Mayer Collection offers over 1500 Art de la Table items. Nicolette Mayer is a lifestyle brand whose product categories include:
Placemats,
Coasters,
Acrylic trays,
Dinner and Cocktail Napkins,
Murals,
Candles,
Candy Dishes,
Pillows.
Placemats are available in both round and rectangular ...
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Celebrate the magic of the season surrounded by treats to make your holiday happenings more holly and jolly. This woven condiment server of rich exotic vines features compartments that each hold 4-ounce portions of assorted nuts, candies, or other bite-sized treats for guests to enjoy. Sending lots of peace and joy your way this season!
CALAISIO
natural elegance, extraordinary durability
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More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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While buying a beer this past weekend in Philadelphia, I spotted this cool beer can with a ‘Back to the Future’ themed design. I was happy to see on the can, which is brewed by Three 3’s Brewery, a “Drink Local” campaign. Supporting local businesses, whether they are breweries or gift shops, is a mission dear to us.
Breakfast gotta be something really good and delicious served in this country chic bread basket! Its natural crusty colors create chemistry with the smell of freshly baked bread. Handwoven from organic vines, it is an environmentally conscious alternative to everyday household accessories. Available in 2 sizes. Enjoy your winter hot coffee with a good croissant! Merry Christmas!
CALAISIO
natural elegance, extraordinary durability
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Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
With our retail members in the throes of the holiday season, it was nice to read an article by Retail Dive providing some insight into Q4 2022. Retail Dive, a retail industry publication, informs readers that big-box stores share much of the same friction as our indie retailers do. I appreciated the acknowledgement that independent stores may feel disruptions quicker and may even have an edge on providing a more superior customer experience to gaining loyalty. The good news is that there are ...
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When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed.
An exquisite example of the art of reverse painting, this colorful glass piece is enlivened by a swirling surface of blue, white and gold hues.
Beatriz Ball’s GLASS New Orleans Extra-Large Painted Centerpiece (Blue & Gold) features a swirling surface of blue, white and gold hues. The vibrant and colorful New Orleans Collection represents a departure for Beatriz Ball but upholds the company’s championing of handmade traditions and artistry. No two exactly alike!
Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ...
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Before the mid-19th century, only the wealthy were allowed into upscale stores, and women often didn’t stroll around downtown. Women were escorted to and around most public environments.
Shopping:
- Helped bring women out of the home and into the workforce.
- Enabled the common person to drink and eat the same thing that presidents and kings did.
- Helped minorities leverage their civil rights.
Some interesting facts:
- About 60% of Americans (197m) shop....
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Magic is in the details! Add a touch of magic and sparkle to your Christmas tree with Juliska ornaments. Crafted with beautiful details by hand, from the mouth-blown shape to the refined painting and glitter detailing. Each ornament comes gift boxed and accompanied by a Juliska signature keepsake charm. Stop in at the Shadyside store to see the selection.
While drinking Athletic, a non-alcoholic (fake!) beer, I noticed that its box proclaims that it gives back 2% to local trails. I love walking trails, and I thought: the next time I venture to have a sober night, I’ll pick up another box of Athletic. (Thanks, Athletic, for giving out $2.5m in trail grants.) Warby Parker gives a pair of eyeglasses for each pair bought (they've given 10m pairs!), while Bombas does this for socks. Bookshop.org gives a percent back to small ...
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Opulent and sophisticated, the New Orleans Collection of luxurious handmade glass adds a dimension of richness to Beatriz Ball’s product mix. A touch of gold never gets old!
A luxe look for Holiday entertaining, and gift-giving, Beatriz Ball’s New Orleans Glass Round Foil Leafing Bowl Set of 2 (Gold) includes deep glass bowls with hand applied gold foil in two useful sizes.
The vibrant and colorful New Orleans Collection represents something of a departure for Beatriz Ball but ...
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Your Bridge has a new feature: You can now easily assign your business's POS and website software.
In the example shown, the store has selected Intuit: Quickbooks as their POS software. When assigning Intuit: Quickbooks, Bridge software shares that 59 other businesses also use this POS software.
The store has selected Shopify as their website software. By assigning Shopify, Bridge software notifies the store that 103 other businesses also use this website software.
...
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