Your registry service has built in email campaigns for each gift registry list. These campaigns promote your store in an automated and affordable manner. The campaigns often cost under $.0.42 per recipient—about half of what other email marketing campaigns cost.
Details
Your software sends out an anniversary reminder email to a customer that gave a gift for that registry.
Cost Per Email Sent
Let’s assume that a registry received 100 purchases. ...
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What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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In celebration of vietri’s 40th anniversary, Susan Gravely, vietri Founder and CEO, has written a memoir and a cookbook.The 240-page book features 52 recipes straight from the kitchens of Susan’s dearest Italian friends. In addition to these treasured family recipes, each chapter tells the story of how Susan met each friend and the meals and memories they have shared together over the years. The book also includes glimpses into these friends’ beautiful Italian homes and gardens...
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Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
How pre-populating information saves clients time and speeds them along a process.
June 30, 2023
Each April, I scramble to send my tax information to my accountant so I can file my taxes before April 15. Since my friends confide that they do the same, there are likely millions of people like us racing to prepare our taxes. What if there was a way to avoid this painful rush—and even the cost of it? The WSJ shares that Japan, New Zealand, and much of Europe get such relief. The countries prepare tax returns for their citizens using existing data, and the citizen just needs to review it,...
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Park Haus has been awarded Best of Lincoln Parish in the Gifts Category for 2023. We consider this such an honor to be selected by you, our customers and friends! Our sincerest hope is that we live up to this award by providing a pleasant shopping experience for all who enter. Whether you’re shopping for a gift for a bride or a friend, or maybe for yourself, we are here to help you find that “special something”…for living and for giving!
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This gorgeous woven condiment tray is perfect to have on hand for parties and other occasions. You may present your preferred snacks, condiments, and more in a stylish manner with the help of this fantastic 2-piece condiment dish. Its woven construction is sturdy, and its dishes are the ideal size. It is appropriate for tastings, and the bowls may be taken out for cleaning or replenishing. Moreover, also available in three compartments.
CALAISIO
natural elegance, extraordinary durability
...
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A pleasure to tour the updated The Ivy House store in Dallas. Laura May, the owner, took me for a tour of her ode to fine china. I learned that her shop is named after Josiah Wedgwood’s home in England.
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Regardless of style, we all adore pizza. With this handwoven, casually elegant tray created from natural vines, you may enhance the quality of your pizza tarts serving. This tray with a woven pattern and glass bottom offers a welcoming touch of rustic nature. So this summer, enjoy a game day party with family and friends by tucking a napkin into your collar. Different sizes and shapes are available.
Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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Father's Day is June 18th and dad may need some self pampering products for Face | Shave | Body | Hair! Welcome to the #1 best-selling men’s skincare brand. These are no-nonsense products that work as advertised and use the best ingredients–and are never, ever tested on animals. Dermatologist tested, Paraben free, and available in different sizes. Stop in to see the selection!
Nothing complicated. Nothing cosmetic. Just superior skincare.
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Learn the history of the Margarita and its iconic glass! Gregg will be your instructor and bartender. Know this amazing history, learn how to make the perfect Margarita, and drink them up!
The ticket amount is redeemable with your evening purchases.
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Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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Shop Local will give you $250.00 when you mention your Shop Local service in your price list or catalog or on your business card.
Why use this promotion?
Retailers will be buying your products at the summer shows. You can make it pain-free for them to get your product online in seconds using your Syncing service.
FACT: Syncing is the fastest and easiest way to get your products on your stores' websites.
Sell 18% more. Retailers report selling up to 18% more