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Quintessence Blog gives a fabulous review of our booth at the New York Gift Show!
http://quintessenceblog.com/2012/08/local-favorite-juliska-at-the-new-york-gift-show/
3 / 50 Project - Shop locally
For every $100 spent at a locally-owned business, $68 stays in the local economy compared to only $43 if spent at a national chain.
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Our Cooking Class Instructors
Mary Aebischer, a native of Mexico City, is presently living in New Mexico. Aside from teaching at UNM, she continues to teach cooking classes while finishing her book on Regional Cuisines of Mexico.
John Bryant attended Johnson & Wales University in Charleston, SC, earning 2 degrees in a three year span. He has worked with some truly talented chefs, most notably James Burns (of J. Bistro and James Burns Catering in Mt. Pleasant, SC), and
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Here in the Northeast the weather has been playing ping pong with us. It's mainly been warm (relative to what we're used to experiencing this time of year) with cold snaps that chill you to the bone. It is this time of year when butternut squash and other hearty vegetables are still in season. So, why not make yourself some butternut squash soup? Freeze it and pull it out during the next snowstorm. It will warm you right up!
Is there anything more sophisticated then enjoying warm
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This article below is from today's NY Times. Amazon is now running promotions that specifically take sales from small businesses. Amazon seems to wish small businesses with physical stores would be 'showrooms' for Amazon's sales leads.
If a retailer knows of a brand that sells to Amazon, it may wonder why the brand is doing so.
December 12, 2011, 11:00 AM
Amazon Denies It Has a Small-Business Problem
By ROBB MANDELBAUM
THE AGENDA
How small-business issues are ...
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This article from today's Wall St. Journal shares marketing techniques used by Whole Foods and others to market goods. I think retailers, brands, and sales reps. may use it for inspiration about how they may market their items.
Beginning of article:
By MARTIN LINDSTROM
As someone who's been on the frontlines of the branding wars, I've spent countless hours with CEOs, advertising executives and marketing mavens at some of the biggest companies in...
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Richard Ginori, the luxury Italian tableware company, is using its Bridge Catalog as its U.S. website.
The site www.richardginori1735usa.com leads to its Bridge. Richard Ginori's New York-based office chose this strategy for many reasons:
+ The Richard Ginori Bridge is an easy, quick way for its U.S. consumers to see all its products.
+ When Richard Ginori updates a product on its Bridge, the change appears on its site as well as on its ...
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The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the site’s success to the black box. I think it’s because everyone had such low expectations of what online shopping would be—that it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. We’...
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A brand asked me today a few questions about the Bridge. My response is below.
How will the brand make more money with the Bridge?
1) A brand makes money by making more online sales via retailers' websites. Instead of a retailer having few items from a brand for sale on its site, the retailer will have 100s or 1,000s. The home goods industry is very reliant on bridal and gift registries. If a brand is not on a retailer's website, it's not on the bridal registry, and sales ...
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The hand-painted china of Arlington's Anna Weatherley made history last week when it was chosen as the first "informal" White House china.
First lady Laura Bush showed off the custom Magnolia Residence China Service to reporters on the table of the Family Dining Room. The dishes, made by Pickard China in Illinois and hand-painted by Weatherley's artisans in Budapest, are meant to be used in the private quarters of the White House. Weatherley says Bush had seen her work on several friends'
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The Ad Age article below talks about Sears and the U.S. Army's partnership to sell Army approved clothing. Read: "U.S. Army 1st Infantry Division" on t-shirts, etc. Regardless of your personal view about war and/or the U.S. Army, this initiative says that the Army is being creative in marketing. How does the army relate to the tableware or home goods industry? I'm not referring to camouflage plates. What the Army sees and fine tableware doesn't is the need to: 1) ...
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Nancy Meyer, HFN's senior editor for furniture and lighting, writes in this week's issue that brick and mortar lighting retailers should better compete with retailers that sell exclusively online. She proposes that brick and mortar retailers compete by offering better service–and hoping manufactures support MSRP policies. I would add to this that the physical retailer can join the online retailer by creating a website. Although ...
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This past August Rupert Murdoch's News Corp. captured the crown jewel of the publishing word by purchasing
The Wall Street Journal from the Bancroft family for $5 billion. What does this event have to do with us in the tabletop industry? I propose that there is a lot the industry can learn from Murdoch's coup. The main lesson is that investing in technology-and in particular online operations-is ...
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Below please find a recent article from the New York Times (http://www.nytimes.com/2007/08/13/technology/13ecom.html?ex=1188360000&en=260df47ff777e764&ei=5070) This article relates to the tableware industry since it discusses how some brands bypass retailers and sell directly to consumers. The tabletop industry faces this same issue.
I have excerpted some parts and put my comments on below the excerpt. This, I hope, makes for faster reading and comprehension of...
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