We were happy to see our partner Vietri in this month’s Garden & Gun magazine.
Vietri, a premium designer of Italian home goods, ran a pretty advertisement in this month’s issue. The ad features 15 dealers throughout the South where one can buy Vietri.
Of the 15 stores listed, 47% (7 stores) use Shop Local's Store to more easily sell Vietri.
Visit Glassworks and Cheeks and Feathers during the Annual Shadyside Sidewalk Sale, which takes place Wednesday, July 26th - Sunday, July 30th from 10 am to 5 pm each day. Head down to Walnut Street and it's side streets next week to find bargains. Shop your favorite stores and boutiques to find products at incredible discounts. Most local retail businesses will participate, offering up to 80% off regular retail! Glassworks and Cheeks and Feathers will offer the best deals of the year! Savvy ...
Read More
A shopper, Laura Armistead, shared this review regarding her experience on our Shop Local platform:
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
“My online shopping experience at Elizabeth Clair’s was wonderful! The site was easy to navigate, and it took no time at all! As always, the customer service was excellent and pleasant! Thank you so much!”
Ms. Armistead made a purchase at Elizabeth Clair's, an indie retailer that has used our e-commerce software since 2018 and has two locations in ...
Read More
How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
Read More
In June, brands raised their prices on 2,410 products, producing an average price increase of 12%. If a retailer didn’t make these changes, these price increases would cost their store 12%.
Thankfully, indie stores using Shop Local have the updated price for these 2,410 products. They don’t lose 12%. The stores receive the updated prices instantly via our Brand Syncing service.
How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
Your Shop Local Store has an updated feature: You can now more easily manage who subscribes to emails, including the customer service, sales, and product & data manager emails. You can now more quickly view, add, and remove subscribers.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one had to type the team member's email into this field. With this update, all of the subscribers appear in a vertical ...
Read More
How to send sync requests to your retailers to grow your sales network.
July 5, 2023
Your Shop Local now makes it easier for you to connect with the retailers that sell your products. We have added a new page to invite your retailers to sync with your brand. This page reduces the number of steps that your brand takes to view unsynced retailers and send sync requests.
The Invite Your Retailers page shows a table with retailers that report selling your brand but that you are not yet synced with it. You can request to sync with more retailers to grow your sales ...
Read More
What we can learn about a company through its mission statement.
June 30, 2023
This past week, I read a mission statement from The Knot's corporate website (https://www.theknotww.com/). The statement included a paragraph and five principles. The paragraph describes what the parent company does. The statement says:
"We help couples around the world navigate and enjoy life’s biggest moments together. As a global company, our industry-leading websites, top-ranked mobile apps, and trusted resources provide the most sought-after information, connections, and ...
Read More