In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
Read More
We are pleased to announce the Nicolette Mayer Collection is ready to sync products via Bridge's Product Syncing service.
Produced by dedicated artisans in America, the Nicolette Mayer Collection offers over 1500 Art de la Table items. Nicolette Mayer is a lifestyle brand whose product categories include:
Placemats,
Coasters,
Acrylic trays,
Dinner and Cocktail Napkins,
Murals,
Candles,
Candy Dishes,
Pillows.
Placemats are available in both round and rectangular ...
Read More
Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
I was happy to learn that our friends at Savannah Bee and Ivystone have expanded their relationship. Savannah Bee, a partner in our Bridge Product Syncing service, has expanded its representation with Ivystone, also a Bridge partner, to cover more sales regions. Ivystone will now cover the honey brand across the country, supplementing the brand with 85 sales reps. (Previously, Ivystone only represented the brand in the Northeast.)
We're happy to see three brands promote Bridge in Tableware Today's December/January 2023 issue.
The brands promoting Bridge include:
Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay
In the advertisement, the brand displays either Bridge’s ‘B’ or Bridge's ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand subscribes to Bridge’s Product Syncing service, a retailer can instantly ...
Read More
We'll all be spending a lot of time in the kitchen over the holidays. Do you need a refresh of your kitchen tools and accessories assortment?
it's not too late to have Rösle in your store (kitchen!) this holiday season. Rösle products are in stock and shipping within 48 hours of placing an order.
Bridge members have seen great success with the kitchen line Rösle, which offers reliable, high-quality tools made in Germany.
Bridge is offering a new promotion where your brand will earn $250.00 when you mention your Bridge membership in your price list or catalog.
Details:
Display Bridge's ShopLocal.org logo in your price list or catalog. Suggested text: “More easily sell our products by joining us on Bridge. To join, please visit http://www.ShopLocal.org.”
Please email us a copy of your price list or catalog.
Bloominaire Flower of the Month collection features 12 distinct fragrances representing each months designated flower, herb and birth month characteristics. Adorned with a handcrafted pewter flower of the month medallion - January through December
View Post
We send an email to customers after they make a purchase on a retailer's website. The email thanks the customer for shopping local. A customer replied with this message:
From: Sherrie **********
Subject: Re: My pleasure
Date: January 7, 2022 at 3:51:33 PM EST
To: Jason Solarek
Mr. Solarek,
I cannot tell you what a pleasure it was to receive your email today. It was nice to see a CEO reach out to a customer in appreciation. In today’s busy world, that just doesn’t ...
Read More
We are pleased that we have once again been named one of 25 Gifted Retailers from across the country by Gifts and Decorative Accessories magazine. We were also named a Gifted Retailer in 2012 and nominated for an REA award for best specialty shop in 2018. Check out the January issue of the magazine and you will see that we are Retailer of the Month.
View Post
Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
Read More