224 Results:
July 29, 2010
July 29, 2010
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July 19, 2010
July 19, 2010
This article below from the Wall St. Journal last week explains a new tool from Mint.com (owned by the giant Intuit). The tool lets people set savings and spending goals on the website mint.com, a massively powerful and widely used online financial site.
What if the same could be done for brands and retailers, so a store could set sales goals for their physical store on a brand's website? The brand's website would give the ...
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June 8, 2009
June 8, 2009
The Ad Age article below describes how the European Commission may propose a system to put color-coded labels on cars designating how 'green' they are. What if this was done for home goods brands? For individual products?
View Ad Age article
Europe May Put Green Grades on Car Ads
Proposed Rating System Would Color-Code Brands by Their Carbon Footprints
By Emma Hall
Published: June 23, 2008
LONDON (AdAge.com) -- In a move that could have ...
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July 16, 2008
July 16, 2008
An article by Barbara Thau in HFN from June 2008 points out that while Williams-Sonoma, parent company of Pottery Barn and West Elm, is facing shrinking sales, the company is still investing in the web.
Excerpt:
"Williams-Sonoma Inc.’s net revenues decreased 4.4 percent to $781.8 million. Net earnings fell 42 percent to $10.4 million.
Direct-to-customer net revenues, which includes catalog and Internet revenues, fell 4.0 percent to $348.2 million.
Across...
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