235 Results:
February 4, 2020
February 4, 2020
November 16, 2019
November 16, 2019
Does your website have an inspiration section? You should according to a Gartner survey of shoppers. Thirty-seven percent of shoppers visit a brand's site to get inspiration (aka they don't know exactly what product they want), and sadly less than half of brand sites (38%) offer inspirational content.
What can you do? Add a web page dedicated to lifestyle pictures and what's new. Show the bigger picture in which your products are being used and loved.
Read the article from Gartner:
...
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November 14, 2019
November 14, 2019
Take some inspiration from The Flower Shop in Auburn, Alabama. The florists and gift shop sent their clients an attractive email announcing their Bridge Registry.
By using Bridge, The Flower Shop was able to quickly create an online store with a gift registry--and have it filled with 13,000 products. Their Bridge Store was instantly populated with 4,500 Herend products, 1,800 Vietri products, 400 Arte Italica products, and 300 Annieglass products. ...
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September 26, 2019
September 26, 2019
September 23, 2019
September 23, 2019
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September 23, 2019
September 23, 2019
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September 18, 2019
September 18, 2019
September 8, 2019
September 8, 2019
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August 28, 2019
August 28, 2019
August 19, 2019
August 19, 2019
Maker Scarlett Markham is actually a former Parkleigh employee! She developed her line, Flour Pail Kids while working here. We thought our customers would be as amused by it as we are by Scarlett. Her quirky sense of humor mixes nostalgic icons with the edge of today to inspire her work. What could be more full of Rochester spirit than a tiny Genny Beer pin? Her Rochester icon t-shirts are also a stand out among others around town. When Scarlett isn’t designing or doing one of her jack-of-all-...
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August 9, 2019
August 9, 2019
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August 4, 2019
August 4, 2019
What inspired you to get into business?
I had always loved to bake and to ...
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August 1, 2019
August 1, 2019
Introducing Brisa! The warm breeze that blows from the east and imbues the Algarve coast with fruity aromas and the fresh flavors of Ria Formosa was the inspiration of this collection. The blended white and blue glazes and organic shapes transport us to the intricate landscape of lagoons, canals, and sandy beaches. View Post
July 29, 2019
July 29, 2019
Meet Venita D'Angelo. Her company, Light Essentials, is our longest running YEA competition winner. Each year winners from the Young Entrepreneurs Academy are given a limited time to sell at Parkleigh. Her candles were such a hit we continue to sell them years after the original contract. We even had her create a signature scent Parkleigh candle. With profits going toward college, and a bright future ahead, we asked her to share how she’s achieving her success.
What is the inspiration behind ...
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July 28, 2019
July 28, 2019
July 26, 2019
July 26, 2019
If you’re a long-time merchant, you probably never considered that you’d have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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July 15, 2019
July 15, 2019
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July 3, 2019
July 3, 2019
Glassworks And Cheeks wishes you a great 4th of July weekend! Inspiration for a festive 4th of July table courtesy of Juliska, one of our top brands.
Glassworks and Cheeks offer free gift wrapping!
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June 25, 2019
June 25, 2019
