2,082 Results:
July 22, 2011
July 22, 2011
In the weekly e-news sent to Bridge members, members will now see the top 10 selling products. These products will be from brands the member sells or represents. This helps members know:
+ What the marketplace is buying.
+ How the member's sales compare to the marketplace.
+ What items to order in-store if one needs to meet a minimum when placing a re-stocking order. One could ...
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July 10, 2011
July 10, 2011
Have you attempted to purchase an item online and dreaded filling out the online purchase form? Us, too. We therefore have added a third checkout option to Bridge stores: Call Me. Call Me allows the consumer to enter just his or her phone number, and click submit. The next screen shows the phone number her or she entered, and his or her desired order. When the person clicks submit, the retailers receives the...
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July 2, 2011
July 2, 2011
Richard Ginori, the luxury Italian tableware company, is using its Bridge Catalog as its U.S. website.
The site www.richardginori1735usa.com leads to its Bridge. Richard Ginori's New York-based office chose this strategy for many reasons:
+ The Richard Ginori Bridge is an easy, quick way for its U.S. consumers to see all its products.
+ When Richard Ginori updates a product on its Bridge, the change appears on its site as well as on its ...
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June 11, 2011
June 11, 2011
You can now easily edit any item you add to your Bridge catalog. Simply browse to the item in your public catalog, and if you're logged in, you can edit the item directly from the public page. You don't need to edit the item in an admin tool, then browse to the public site to confirm your changes are made. You can edit and confirm changes on one page. View Post
June 7, 2011
June 7, 2011
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April 2, 2011
April 2, 2011
I enjoyed this article from the WSJ about the power of video taping products. Excerpts:
In the fall of 2010, the company did a test. It showed its products two ways—with the video and without the video—to track shoppers' behavior. It found purchases increased about 10% when a product included a video description, says Laurie Williams, video and photo products manager at Zappos. The company is still testing to figure out what components affect sales the...
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October 15, 2010
October 15, 2010
The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the site’s success to the black box. I think it’s because everyone had such low expectations of what online shopping would be—that it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. We’...
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October 8, 2010
October 8, 2010
We are pleased to share that Gien is joining the Bridge. Please learn more about Gien at:
http://gien.bridgecatalog.com/ View Post
October 3, 2010
October 3, 2010
When considering how to spend one's time and money in building a business, it may be beneficial to look at predictions for the future. Most estimates predict that online shopping will increase. Conversely, retailers' budgets to add product to their websites will stay the same or shrink. Many companies have been cutting employees during the recession. With that in mind, we see that consumer demand will increase...
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September 23, 2010
September 23, 2010
A brand asked me today a few questions about the Bridge. My response is below.
How will the brand make more money with the Bridge?
1) A brand makes money by making more online sales via retailers' websites. Instead of a retailer having few items from a brand for sale on its site, the retailer will have 100s or 1,000s. The home goods industry is very reliant on bridal and gift registries. If a brand is not on a retailer's website, it's not on the bridal registry, and sales ...
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September 10, 2010
September 10, 2010
by Linda Tabas
The Pink Daisy retail store
Yardley, PA
I wanted to share my good news after so many years of banging my head against the wall. With the help of the Bridge, Jason Solarek, and many hours of hard work on my website my web sales have tripled. My in store sales have also increased because in the retail world you need to keep reinventing yourself or the world will pass you by. We have a saying in my store...we want ...
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July 19, 2010
July 19, 2010
This article below from the Wall St. Journal last week explains a new tool from Mint.com (owned by the giant Intuit). The tool lets people set savings and spending goals on the website mint.com, a massively powerful and widely used online financial site.
What if the same could be done for brands and retailers, so a store could set sales goals for their physical store on a brand's website? The brand's website would give the ...
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June 13, 2010
June 13, 2010
Many business owners consider choosing a website design company primarily based upon the colors and pictures in the website company's portfolio. That is somewhat understandable considering the subconscious emotional connection that images and colors make.
Problem with this approach: Most of those pictures were provided by someone else, most likely a photographer and/or culled from a stock photo website. Furthermore, pictures don't get one ranked in Google, ...
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June 1, 2010
June 1, 2010
Below is a New York Times article from this past weekend. The article shares how major retailers are dynamically customizing their promotions based upon past customer purchases. Luxury home goods retailers could likely customize their offerings in a similar fashion. The strategy is akin to how election marketing is done. If someone drives a Prius, then they are likely to be a Democrat. As such, Democratic candidates are marketed to that person. What ...
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May 17, 2010
May 17, 2010
This bridal report, which appeared in HFN magazine, has a few good insights. They include:
The number of brides will increase due to Millennials coming of age.
The majority of brides buy registry items they don't receive.
The majority of brides use gift certificates on items they did not register for.
The majority of brides down scale registry items when it comes time to redeem registry credit they have.
HFN magazine website: www.hfnmag.com
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May 15, 2010
May 15, 2010
When explaining the Bridge, sometimes an analogy works well. Currently, the marketplace is using individual water bottles to manage it's inventory. There is a lot of waste in this approach. The Bridge lets brands create a 'tap' through which retailers can 'pour' the brand's product into the retailer's website. The more water that retailers have, the better it is for retailers and brands. The retailers can in turn sell the product in ...
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February 10, 2010
February 10, 2010
There was an article in the New York Times this week about price setting by brands/manufacturers, and retailers seeking ways to get around this. Overall, brands being allowed to set prices is now often accepted. This is in the Bridge's favor since the Bridge sets prices, and rewards retailers for this by by giving them all the product pictures and prices. It's a win-win.
With that said, the Bridge works best when brands police discounting. Why? We don't want ...
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January 27, 2010
January 27, 2010
Below is an example of where the Bridge really comes in handy. This is an order that came into a Bridge retailer today. The only online stores that carry this Alberto Pinto pattern Belles Saisons are Bridge partners.
As such, the Bridge became the sole tool for someone to buy this pattern online. The retailer that made the sale below did not even have to think about adding this obscure pattern to their site; the Bridge did it for them. And then the retailer ...
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December 28, 2009
December 28, 2009
As Stores Sputter, Sales Sizzle Online
Dec. 15 Sets Record for Web-Site Revenue; Sears, Macy's,Other Big Retailers Lure Internet Shoppers
By GEOFFREY A. FOWLER
A holiday season of Web price wars and aggressive online promotions by store-based retailers is leaving e-commerce a larger force in American retail.
While sales conducted at brick-and mortar stores are about flat this season compared with 2008, online retailing grew 4% from the ...
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December 5, 2009
December 5, 2009
Jaguar, Oakley, and other brands are trying to put the 'lux' back in luxury, despite the recession.
By Suzanne Kapner, writer
December 3, 2009: 9:02 AM ET
NEW YORK (Fortune) -- Here's what the financial crisis sounds like at the top of the income ladder: When asked how the recession had impacted her life, one banker's wife said, "The waiting list for a Birkin bag is a lot shorter."
She was referring, of course, to the coveted Hermès handbag. Each bag is ...
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