I chuckled when I was asked to author this column, as I have been known to have the last word from time to time. As I prepare to leave the industry that has given me so much (I eagerly accepted the opportunity to work in the gift and home area in 1986), I can vividly recall the excitement I felt when I first entered the creative space that we get to live and work in every day. I have been exposed to scores of creative people; I met and worked with artists and buyers who were inspired and ...
Read More
Many of our graphics start as sketches. In this example, I drew a sketch of what we need to show brands and sales reps. We need to communicate visually that their showroom products need to be displayed on their retailer’s website.
I started with a sketch on a Times newspaper page, and then reproduced that in Apple’s Pages program. Pages is a bare-bones program that can help one make visual diagrams. (Photoshop is my preferred program for visual projects.)
EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
Read More
QUEEN ELIZABETH WOULD CERTAINLY APPROVE. Herend's Queen Elizabeth Collection, which includes a ten-piece tea set, bonbon, and corgi Fishnet figurine, is targeted not just to Anglophiles and fans of the Queen, but to anyone who wishes to own a beautiful, unique piece of Herend, says Kimberley Kimball, president, Martin's Herend Imports. "When the Queen passed last year, the Herend manufactory sought out our input about their idea of creating some commemorative pieces celebrating her 70-year ...
Read More
I have a stack of virtual news clippings that either struck my fancy, taught me something new, or just made me shake my head in bemusement. On their own, they may not be enough for me to make a point, but together they have a thought-provoking synergy (and I'm sure I'll figure out what that is by the end of this column).
Our industry has been negatively affected by the loss of American manufacturing after we entered a long stretch of automation and outsourcing in the late 1970s; every ...
Read More
Your registry service has built in email campaigns for each gift registry list. These campaigns promote your store in an automated and affordable manner. The campaigns often cost under $.0.42 per recipient—about half of what other email marketing campaigns cost.
Details
Your software sends out an anniversary reminder email to a customer that gave a gift for that registry.
Cost Per Email Sent
Let’s assume that a registry received 100 purchases. ...
Read More
Decorate with waste-free, eco-chic centerpieces. A stunning organic texture lends a lovely complement to Calaisio's square placemat with woven diamond pattern made from natural vines and expertly created by skilled artisans. It adds a vivid touch to entertaining and eco-friendly living. Size:14 sq inch, offered in set of 4.
What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
Read More
Artisanal cheese.๐ง Veggies.๐ฅฌ Fruit.๐ Elevate the best that nature has to offer with the help of our handcrafted carving board and serving sets.๐
View Post
We were happy to see our partner Vietri in this month’s Garden & Gun magazine.
Vietri, a premium designer of Italian home goods, ran a pretty advertisement in this month’s issue. The ad features 15 dealers throughout the South where one can buy Vietri.
Of the 15 stores listed, 47% (7 stores) use Shop Local's Store to more easily sell Vietri.
Visit Glassworks and Cheeks and Feathers during the Annual Shadyside Sidewalk Sale, which takes place Wednesday, July 26th - Sunday, July 30th from 10 am to 5 pm each day. Head down to Walnut Street and it's side streets next week to find bargains. Shop your favorite stores and boutiques to find products at incredible discounts. Most local retail businesses will participate, offering up to 80% off regular retail! Glassworks and Cheeks and Feathers will offer the best deals of the year! Savvy ...
Read More
A shopper, Laura Armistead, shared this review regarding her experience on our Shop Local platform:
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
“My online shopping experience at Elizabeth Clair’s was wonderful! The site was easy to navigate, and it took no time at all! As always, the customer service was excellent and pleasant! Thank you so much!”
Ms. Armistead made a purchase at Elizabeth Clair's, an indie retailer that has used our e-commerce software since 2018 and has two locations in ...
Read More
In true Mariposa style, we've combined form and function with high design, creating patterns, that are indeed très chic. Add some pop to your everyday and outdoor dining! TRAYchic is like melamine, but better.
๐๐ Big congrats to Cameron and Jordan on their engagement! ๐ We're thrilled they found their perfect match in one of our stunning rings! Wishing them a lifetime of love and happiness together. ๐ฅ
View Post
Our Stonewood collection features layers of lavish, hand-turned acacia wood shapes adorned with marbled resin strips that are applied by hand, resulting in a flawlessly smooth finish. Skilled artisans meticulously craft each piece with meticulous attention to detail - this will certainly turn your charcuterie display up a notch! โจ
View Post