How much does Bridge cost vs other marketing tools? Let's imagine a printed catalog costs $10 to print and send to a customer. The customer uses it for 10 minutes. It therefore costs $1 per minute.
The Bridge Smart Products service costs a brand $9 per year per retailer. Over that year, a retailer interacts with that Smart Product data for 104 minutes. This number is approximately 2 minutes per week. (Please note: some retailers view Smart Product data at a much higher rate, such ...
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Online sales grew 47.2% between Nov. 1 and Christmas Eve compared with the same period last year... Meanwhile, overall U.S. retail sales grew just 2.4%.
During the seven days leading up to Christmas Eve, store traffic fell 31.3% compared with last year.
This growth comes at some expense: selling online is generally less profitable than selling from stores.
Clothing was not a safe harbor: between Oct. 11 and Christmas Eve, sales of apparel fell 19.1%
FedEx bought a ShopRunner, and online shipping platform that had already received $115 in venture-capital backing and an investment from UPS last year, shares RetailDive.
One doesn't shop on ShopRunner, rather one shops on other stores and looks for the ShopRunner logo when checking out. (Learn more about how it works here: https://www.shoprunner.com/how-it-works .)
A missing component for FedEx and UPS remains an e-commerce platform, such as Shopify, Big Cartel, ...
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Tableware Today magazine asked 71 industry professionals for their thoughts on 2021. I was one of those asked, and shared these answers to Editor Amy Stavis' questions:
What will be the most significant change for our industry in 2021?
J: As the famous business leader Marc Andreessen said, software is eating the world--and it's eating our industry like never before with Covid-19. The question is whether you're eating or being eaten. We’re all in the software business now. ...
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The health of our communities and even ourselves may depend on whether indie stores like Powell's succeeds.
Powell's Books, one of the nation's largest and best-known book retailers, has stopped selling on Amazon after 20+ years, shares RetailDive. The store cited how bad Amazon is long-term for itself and communities. The store realized it was sharpening its executioner’s sword, as Scott Galloway has said ruefully.
I found this quote from the owner insightful:...
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While waiting for breakfast, I noticed this ‘Boycott Amazon’ sticker. I think that getting customers to stop something—or start something—is a tough practice. There are fields of science (psychology) and marketing (branding) dedicated to this. Is it easier to get someone to start or stop (boycott) something?
I think that offering a solution (start something) is easier.
I recommend that stores encourage customers to choose them over Amazon because the ...
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Many businesses are struggling during the state-mandated shelter-in-place orders. One industry that is weathering the storm well is technology. Technology companies often deliver services digitally, which obviously makes them ideal to side-step these orders--but they often utilize another feature that makes them profitable now and in general: subscriptions.
Scott Galloway, a business leader and host of an online business class called 'The Sprint,' recently brought to my attention the ...
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Stacy Mitchell heads up the Institute for Local Self-Reliance, which seeks to stop monopolies from hurting our local communities. Read today’s Times piece about the movement:
In the ‘age of Amazon,’ is your store a liability or asset? Walmart is banking on stores being the physical nexus points of the web.
Did your e-commerce business lose money last year, and you fret over this? Most indie store owners do, but losing money on e-commence is the name of the game as catching up to Amazon’s 25-year head start will take years and lots of losses. Proof: Walmart’s e-commerce operations lost $2b last year, shares the WSJ. Most indie stores will not be able to pursue this ...
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Does Bridge help store owners live longer? For example, do we help Brooks Terry live longer? Store owner Susan Hoechner? The answer is yes, and I'll explain.
Bridge helps Susan and Brooks save months of time via the Smart Products service. This can be viewed as time saved--or more importantly: as an extension of their lives. As a reference, Scott Galloway, an NYU professor and media savant, recently made this insight regarding life-extending services:
"Walmart Delivery Unlimited: At $98/year,...
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October 25, 2019
October 25, 2019
Amazon sales are up 24% last quarter. How much are your sales up?
If they’re not up 24%, it likely means that Amazon is taking your customers and your neighboring business’ customers.
Do you buy from Amazon at home? Or for your store? If so, you may be helping sharpen your executioner’s sword by 24%.
While the Times paints the quarter as a mixed bag, I believe this is great news for Amazon. It also shares that Amazon’s advertising revenue is up 45% and that Amazon Web Services Is up 35%. Do you...
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August 21, 2019
August 21, 2019
Scott Galloway and Kara Swisher shared their ideas about tech, politics, and life last night at Convene’s Liberty Place location. I’ve read Scott’s book The Four and like it so much that I shared 40 copies with retailers. I also recommend Scott’s recent book The Algebra of Happiness which is about life in general (and not as business focused as The Four).
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August 8, 2019
August 8, 2019
I read the New York Times and want to ask: Are we sharpening our executioner's sword? That is what FedEx wondered as it helped Amazon grow by delivering its packages. Finally, FedEx woke up and decided it's better to make less money tomorrow than help usher in its death in the near future. As the Times reports, FedEx is terminating its ground delivery agreement with Amazon at the end of August, thereby passing on the delivery of millions of packages.
Amazon has historically partnered with ...
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November 5, 2018
November 5, 2018
How much did you pay the feds in 2017? Amazon paid $0 in effective federal income taxes in 2017, shares Scott Galloway in his weekly business newscast.
As you likely know, Gump’s filed for bankruptcy. The famous San Francisco indie store's crash is having wide-ranging consequences for our industry. 41 Madison tenants likely lost more than $1,000,000 on Gump's.
Yet, the economy and stock market are doing very well. How to explain these contrarian events? Furthermore, you surely are asking: How did Gump's reach this low--and more ...
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July 15, 2018
July 15, 2018
Happy to see Carol Schroeder as a speaker at this summer’s NY NOW. We’ve mentioned Carol’s book (in which we’re featured) many times. ...but this post comes with an asterisk. The retail industry is facing a huge cliff as Amazon bulldozes it. The NY NOW pamphlet doesn’t mention any amazon seminars. Amazon is the biggest threat to you and your business. Yet according to this slick marketing piece, stores should party like it’s 1999. It even suggests starting the day with mimosas. This show may ...
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June 28, 2018
June 28, 2018
Good morning. The Galloway book mentions this Amazon cutting out UPS and FedEx. If it can own its own shipping, it can underprice stores anytime/all the time regardless of taxes or other variables.
To quote Jaws, “I think we’re gonna need a bigger boat” :)
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May 2, 2018
May 2, 2018
Want to see the future? Read this book. I’ve read this book and carried with it with me at the shows in Atlanta and Dallas. The book shares show big tech and particular Amazon will change your business. Be prepared. I bought my copies at Barnes & Noble's website. I’d be happy to discuss the book with you.
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April 9, 2018
April 9, 2018
In the book The Four, the author Scott Galloway praises companies that reduce the 'friction' of completing an action. For example, Uber makes ordering a taxi easier. In the case of Amazon (which I often rail against), he noted it makes online shopping easier.
Which leads to the questions: what is Bridge making easier? What 'friction' is it removing for users?
Bridge reduces the pain points for a retail business in these areas: + Adding products to its website. + Adding news to its website. + ...
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