We're happy to see Tipton & Hurst promoting their placement on Shop Local's Leaderboard on Facebook:
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"We’re beyond excited to share that we’ve broken into the Top 10 on ShopLocal.org by Bridge for September 2024! Our #9 ranking amongst over 1,400 independent boutiques is a testament to our wonderful brand partners, loyal customers and amazing staff... 💍💐"
How a retailer used Shop Local marketing materials to promote their registry service on social media.
August 5, 2024
We're happy to see Potter's Wheel promote their Shop Local registry service on Facebook. They did a great job promoting their registry online, and you can too.
In the Facebook post, Potter's Wheel announced their new registry service by using a pre-made template. They added a QR code that leads to their registry home page. The store also added the link leading to their registry home page in the text of the post.
By promoting their service on social media, Potter's Wheel receives the ...
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We're taking a bit of a break for most of the month of August. You might see a few social posts from us, but we hope to be fairly quiet. The warehouse will be inactive. However, we're always somehow plugged in and available via email if you have a question and the website is ALWAYS open for wholesale orders. Plan to visit the wholesale website platformand get your holiday order to us. With our low minimums and streamlined ordering process, it is easy to create your...
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How to send a link of a registry or product to family and friends via text, email, or social media.
July 15, 2024
Your Shop Local Store has an updated feature: We made it easier to share a registry or product with family and friends via mobile. The new "Share" link opens a tray with various options for sharing the link to a registry or product.
Previously, one had to follow multiple steps to share a link:
Copy a link to a registry or product.
Open an email or text to the person they wish to send a link to.
Work With the Nation's Leading Brands and Indie Shops to Support Main Street
Shop Local is a fast-growing e-commerce and gift registry platform providing services to leading independent retailers and premium brands. Based in New York, NY, Shop Local is seeking candidates to support the existing software and build out new services that will change the retail industry.
We are a small dev team who works in a full stack fashion. There are many opportunities to sharpen your skills as well as ...
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How a drawing on a bar napkin led to a software platform that processes trillions of calculations
April 15, 2024
In 2007, while sitting at the pub Moran’s with a beer, I drew a sketch on a napkin that would change our business. I drew a software model that would allow an indie store to instantly show (and sell) thousands of products online—without any labor. (The secret sauce: The respective brand would do the product update work for the merchants.) The immediate goal was to help my two retailers more efficiently load products onto their websites (and save me the boredom of doing it).
Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
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Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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Part of my job is to review registry software. I ensure it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. I reviewed a retailer's site using MyRegistry.com and assessed how a customer would make a registry purchase. For privacy purposes, I blurred the store's name in the screenshots shown.
Small businesses are getting hacked via Facebook ads, shares Today’s The Wall St. Journal. The ads purport to offer Google’s AI engine Bard, but instead steal the business’s social media account access.
We’ve been tracking brands that try to bypass stores, from Nike to some tabletop brands that will go unnamed. While Nike has backtracked from cutting out stores, Levi’s continues on the path shares this weekend’s The Wall St. Journal.
The last fifteen years have been marked by brands investing in their websites, sucking up customers via Facebook and Google ads, and bypassing their stores.
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How pre-populating information saves clients time and speeds them along a process.
June 30, 2023
Each April, I scramble to send my tax information to my accountant so I can file my taxes before April 15. Since my friends confide that they do the same, there are likely millions of people like us racing to prepare our taxes. What if there was a way to avoid this painful rush—and even the cost of it? The WSJ shares that Japan, New Zealand, and much of Europe get such relief. The countries prepare tax returns for their citizens using existing data, and the citizen just needs to review it,...
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Here at Shop Local, we’ve seen brands try to cut out indie stores. We’ve seen big-name companies close accounts in good standing and raise minimum annual purchase amounts in the toughest of times in order to cut out indie stores. Well, now some of these brands are back with hat in hand.
How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker.
Details:
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive.
- Brands report that in-store shoppers buy more per purchase.
I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
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