Did you miss this column in Tableware Today, DOES YOUR BRIDAL REGISTRY WORK?
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SOME PEOPLE READ COOKBOOKS OR mystery novels. I read bridal registries. In my consulting gig for Bridge Catalog, an e-commerce platform for the tabletop industry, my role is to train subscribing retailers on how to utilize the platform for better sales. Since wedding registries are the cornerstone of online sales for many independent retailers, I thought I should know what brides are ...
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April 17, 2017
April 17, 2017
From Sunday's NY Times, this article highlights how retail is at a tipping point with the shift from brick & mortar to e-commerce. While it is a big concern to all, we have you covered: Bridge has helped its retailers process 32% more in sales over the last year vs the year before. Bridge's mobile retail software has seen an increase of 55% year over year. As the retail landscape continues to shift, we are moving right along with it.
A special thanks to Matt Hullfish at Casafina. He penned this invitation below to Bridge's upcoming webinar for sales reps. Matt summed up the issues facing our retail industry better than we could:
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Casafina Sales Reps:
Independent brick and mortar stores that do not have an effective e-commerce website that is easy to manage will struggle to survive. Most will not make it with brick and mortar sales alone. Bridge is an excellent option for an independent store owner to capture e...
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January 15, 2017
January 15, 2017
Main Street vs. Wall Street How a 4-person web design firm united 200 indie stores against a $40m competitor
What if someone said that they're spending $40 million to beat up your small business? That's what new online gift registry retailer Zola plans to do. (Please see attached NY Times picture.) Gift registries are the last refuge of small, Main Street businesses and Zola has borrowed (in the banking world they call it "raised") $40m to swipe this registry business. Zola is backed by the same ...
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January 5, 2017
January 5, 2017
From the NY Times, Thursday Jan.5, 2017
Start-Ups Hope Couples Say βI Doβ to Online Wedding Planning
Planning a wedding remains a largely traditional pursuit. For many couples, it is a frustrating months long project that requires sifting through masses of details and costs on venues, services and products. Now, a variety of start-ups are trying to cut down on that information overload by harnessing new technologies to capture a slice ...
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December 22, 2016
December 22, 2016
April April 3, Monday, 6:00 p.m. Bringing Out the Best Flavors Terri Geiser, $48.00 Join us for an elaborate affair with delicious food and wine. On the menu: Weβll start the evening with a sparkling wine and assorted cheeses; next will be a rich and flavorful Wild Mushroom and Crab Puff Pastry paired with a California Coast Pinot Noir; next you will enjoy a Cured Salmon Bistro Salad ...
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December 22, 2016
December 22, 2016
Instructors
Elizabeth Buckner attended the University of Tennessee Culinary Institute and is currently the Executive Chef for a University of Tennessee sorority. She has a unique background offering something distinct as an instructor. She is a professional author and artist, as well as a professional chef. She writes instructional painting books for Plaid Enterprises, Inc., and her first book, 'Roses en Français', was a bestseller for the company. This has emphatically influenced her career as a...
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December 20, 2016
December 20, 2016
βGreeneryβ is Pantoneβs Color of the Year for 2017. (Itβs also known as Pantone 15-0343.) Did anyone notice it is surprisingly close to the color of the Bridge logo? :) What are the green pieces you are going to see in your store come 2017?
When the question of what will define 2017 comes up, the response most often includes words like βTrumpβ and βpopulismβ and β...
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December 15, 2016
Ever Skincare Trunk Show Rescheduled to this Saturday, Dec. 17th at Glassworks and Cheeks!Join us this Saturday, December 17th, for an Ever Skincare Trunk show with Ever Specialist Dana Hanna from 1pm - 5pm.
Botanicals boosted by science. EVER labs enhances natural ingredients to deliver maximum results. The good-for-you ingredients you see listed in Ever products are always consciously chosen with health and beauty in mind. They test to the rigorous E.U. standards that are the strictest in the ...
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November 28, 2016
November 28, 2016
In this time of the year when National holidays are around the corner, it is good to think about all these tiny things that make the American history remarkable. One of them is tobacco, which is still the best-selling product in the world (in form of cigarettes). What is so impressive about it, but also about the plant that brings all the beauty to one of the most popular porcelain patterns?
Nicotiana Plant is a colorful miracle
This plant was recognized by Christopher Columbus upon his arrival...
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November 4, 2016
November 4, 2016
Millennial brides, with their free-spirited tastes, are rewriting the style rules to suit themselves, and the industry is taking note.
Does this behavior play out when choosing china and stemware?
New Voluspa Candles at Glassworks! Voluspa's candles are poured with a luxurious, extremely clean burning, coconut wax blend. This proprietory formulation was developed after years of research and development, and is truly an innovation in the industry. Voluspa is one of the first candle companies to use coconut wax commercially.
Independent lab tests show that voluspa's coconut wax blend burns up to 90% cleaner than a 100% soy wax candle of the same size and fragrance. Beautiful creamy white ...
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September 16, 2016
September 16, 2016
A retailer asked us today if Bridge is SEO friendly.
Answer: yes, your Bridge store and registry are very SEO friendly. Your site's meta tags, links, page layout, picture naming, and other features have been designed by Bridge to be easy for Google and search bots to crawl.
The retailer asked how to drive more traffic to her site.
Answer: the foundation of e-commerce is a well-designed website like what Bridge offers you. Yet, that is just the beginning. Succeeding online takes a lot of work, ...
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September 9, 2016
September 9, 2016
"Shoptiques is a scam."
A retailer in Massachusetts today told us how much they lost by joining Shoptiques. The retailer Fabvilla paid Shoptiques approximately $1,000 to join and got less than $50 in sales.
Bhawana Chitkara, the owner of FabVilla, said about Shoptiques:
"I got very little in return for spending $1,000 to join. Shoptiques is a scam. Small businesses get lost on Shoptiques. I want to save other businesses from getting trapped like we did."
You may ask: why does Bridge share this? ...
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May 10, 2016
May 10, 2016
Fiskars added its Bridge logo to an upcoming advertisement that will appear in Tableware Today. Fiskars also placed the Bridge logo in its upcoming Town & Country magazine ad.
Fiskars is putting the Bridge logo in ads to let retailers know that they can easily sell the items shown.
Why add your Bridge logo to your industry ads? 1. Make it easier for retailers to sell your advertised items. 2. Make it easier for retailers to re-order from you. 3. View your retailers' online orders in real-time.
In the bizarre world of Internet βdiscounts,β inconsistent list prices can make it tough to figure out what a product is really worth.
Key Takeaways 1. Most people want convenience of e-commerce as opposed to price manipulation. 2. We should appreciate our industry for not engaging in these tacky practices. 3. We don't sell dog food.
Waterford made a splash this weekend at the DIFFA, Design Industry Foundation Fighting Aids Fundraiser in NYC.
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March 21, 2016
March 21, 2016
Haviland and Herend come together in a table setting at the recent DIFFA Fundraiser. DIFFA is the Design Industries Foundation Fighting Aids Organization. Designed by Sasha Bikoff.
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March 21, 2016
March 21, 2016
Not only can Michael Aram set a beautiful table, but he can also fund raise. At the DIFFA show in NYC this past weekend. DIFFA is the Design Industry Foundation Fighting Aids Organization.
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