Join Skyros Designs and Jason Solarek for drinks and 7 steps to build your online registry business. Jason will show you 7 free techniques to grow your online gift registry business.
Why attend? + Bridge retailers sell 13% more than those that don't use Bridge. + The average gift registry is worth more than $1,000 in sales. The average gift purchase is ...
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June 26, 2019
June 26, 2019
I’m just back from the Dallas show. I met with some wonderful people from the mart and they’re ready to go digital.
In general, I’m seeing that more market buildings are finally taking digital seriously. Why are they finally doing so? Because Amazon is nipping at their retailers heels? Because Zola is stealing the indie store’s registry business? No. Sadly, the main thing that brought the markets up to speed on the weather outside is: their own livelihood. Faire, a startup tech company ...
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June 24, 2019
June 24, 2019
We all have a little of the REBEL in us. Royal Crown Derby's new REBEL pattern in the Art Glaze casual group of bone china patterns is uniquely designed to emulate distressed denim. Derby's secretive "dragon skin powder" dusting creates a result that is as visually striking as it is original. We are told Daenerys Targaryen loves it!
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June 24, 2019
June 24, 2019
“If the shoe fits, wear it,” goes the old saying, and today’s Times shares the state of indie shoes which may sound familiar to indie gift shop owners. This story seems to be ‘a fit’ for our industry, too.
I recently visited a Footlocker and noticed they had moved the Nike shoes to the back of the store. Why? Nike, with all of its stores and direct to consumer website promotion, is now a competitor and Footlocker is trying to reduce its reliance on Nike. To that affect, I went to the Nike ...
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June 17, 2019
June 17, 2019
What grade would you give our industry for being ready in terms of online operations? After watching this video, you may have a better ability. This video by Gartner L2 market research ranks the top B2B companies and shares what is needed to prepare your business:
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
Join Skyros Designs and Jason Solarek for drinks and 7 steps to build your online registry business. Jason will show you 7 free techniques to grow your online gift registry business.
Why attend? + Bridge retailers sell 13% more than those that don't use Bridge. + The average gift registry is worth more than $1,000 in sales. The average gift purchase is $142. +...
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June 8, 2019
June 8, 2019
E-commerce is going to double in the next seven years, predicts FedEx. When that happens, how prepared will your business be? How will you prepare your website, your staff, your shipping procedures, your pricing, and your sales expectations?
When e-commerce grows that much, who will control the market? How will customers shop? Via their mobile? Via Alexa? If e-commerce is the dominant form of shipping, how will your online product selection and prices be kept up to date online? If online ...
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June 7, 2019
June 7, 2019
Smaller margins are here for many businesses in many industries—not just tableware. Recently, a sales rep balked when I suggested its stores take a haircut on margins. Yet, I believe big money tech players are forcing these cuts and upending traditional profits—leaving stores with little other option. From media (see today’s AT&T article) to advertising (Facebook, goggle) to transportation (Uber, Lyft, Tesla) to gift registries (Amazon, MyRegistry, Zola), big money-backed tech companies are the...
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This month’s HFN magazine shares a letter that I wrote to the editor. In the letter, I encourage the industry to team up and push back against Amazon and big online entities in order to ensure our long-term survival. I welcome your feedback on it.
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Fifty-four percent of people looking for a product go directly to Amazon.com, shared a front page story in this week’s Wall St. Journal. This 54 percent is not good for nearly anyone in our ...
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May 30, 2019
May 30, 2019
Congrats to Beatriz Ball on being chosen by HFN as an industry luminary.
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May 1, 2019
May 1, 2019
We thoroughly enjoy being part of the Builder's Association of South Central Kentucky. Not only have we been able to meet new people in our home community, but we have been able to further serve the industry with our own interior design expertise. Thanks for stopping by our studio!
And it begins. Hopefully everything will stay dust free. #glassshelves #blackcabinets #whatwerewethinking ??
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April 15, 2019
April 15, 2019
Are Indie Stores 'Digitally Poor'?
There are millions of indie stores in the world who don’t get to succeed online. They get ripped off by web designers and coders, have to pay local taxes unlike many Amazon sellers, don’t have access to cheap money from Wall St. like Amazon.com, and get attacked by hackers looking to steal credit cards, all factors which prevent them from running their business, helping their customers, and servicing their communities. Because of these expenses and obstacles, ...
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April 10, 2019
April 10, 2019
Does your brand have a high 'digital IQ'? Gartner shares that 62% of brands that deal with B2B have a low digital IQ.
Excerpt: "B2B companies have historically relied on manual and in-person methods to market and sell their products. Those include connections made at trade shows, tried-and-true sales team relationships, and channel partner agreements that have been in place for eons...[sic] Manufacturing brands must dramatically advance their digital competencies to keep up with massive shifts in ...
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April 5, 2019
April 5, 2019
54% of people looking for a product go directly to Amazon. That’s not good for nearly anyone in our industry. Amazon takes a 30% cut and keeps all the customer’s contact information (email, tel, address). If you’re a retailer, you can’t operate a successful business giving away 30% of your 50% cut of a retail sale.
If you’re a brand, over the last few year you were probably relishing in selling direct, cutting out the rep commission, and getting 100% of the sale. Well now Amazon is your new ...
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March 24, 2019
March 24, 2019
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
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March 21, 2019
March 21, 2019
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
Read More
March 12, 2019
March 12, 2019
How does the retail industry compare to the restaurant industry? Both may be selling fewer high margin items, and giving up more of the profit to third-party platforms. While a restaurant pays a commission to DoorDash, retailers selling on Amazon may pay it 30%. And when a store sells on Amazon it doesn’t get the customer’s email or contact information. It’s like a restaurant being turned into a back-end catering kitchen that never sees the eating guest. That’s not a recipe for success.