A brand asked me today a few questions about the Bridge. My response is below.
How will the brand make more money with the Bridge? 1) A brand makes money by making more online sales via retailers' websites. Instead of a retailer having few items from a brand for sale on its site, the retailer will have 100s or 1,000s. The home goods industry is very reliant on bridal and gift registries. If a brand is not on a retailer's website, it's not on the bridal registry, and sales ...
Read More
October 30, 2009
October 30, 2009
Source: Vanity Fair
by John Clarke Jr. October 27, 2009, 11:49 AM
Earlier this year, when Anna Weatherley delivered her magnolia-patterned china set to the White House, the accompanying spate of profiles covered every aspect of her career--except one: gun runner. Was it true, as the whispers around Washington had it, that she had a secret history as a gun-runner in Soviet-occupied Afghanistan? Not quite, although the truth is just as curious.
Weatherley was no Soldier-of-Fortune radical ...
Read More
October 24, 2009
October 24, 2009
New Yorker article suggests economy is bound to rebound
This New Yorker article by James Surowiecki suggests that in just a few years Americans (and the world) will be consuming like its 1999. And I think there is some truth to this. If one adds to this information from another recent New Yorker article about cycles (one theorist says a bust comes every 8.6 years), then we do seem destined to recover. Aka: more people will be buying home goods soon.
INCONSPICUOUS CONSUMPTION by James Surowiecki ...
Read More
June 2, 2009
June 2, 2009
Source: The New York Times
May 28, 2009
ROOMS
In the Gilded World of Per Se's Kitchen
By ALAN FEUER
In the kitchen of Per Se, the wallet-busting restaurant on Columbus Circle, there is a sign of blue tiles reading "Sense of Urgency" on the wall. That -- the urgency -- arrived a little early last month when, at 6:15 one evening, there were already eight tickets -- seven tasting menus and an à la carte snapper -- stacked up on the rail.
The pleasant hush of the cocktail hour was over, ...
Read More
October 5, 2008
October 5, 2008
Free Shipping Offers From Online Merchants Will Increase
A recent article in Advertising Age questions whether free shipping from websites may be less common due to rising fuel costs. I believe free shipping with and without conditions will increase. Free shipping has more to do with getting around MSRP than actual shipping costs. For a retailer to cut out free shipping, theoretically the free shipping would have to account for 50% of an item's price thereby canceling out any profit for the ...
Read More
December 28, 2007
December 28, 2007
Domino Magazine's Top Tableware Picks for 2007
When Domino Magazine announced its top table and flatware picks for 2007, I was excited to check out the websites for the selected brands. Since these brands are the 'top' picks, I thought the websites would be easy to use and smart. Sadly, most of these websites are not. These are my grades for each brand's website: