$6.6B: According to a note by JPMorgan analyst Doug Anmuth, Amazon is well-positioned to emerge as the third "scaled digital ad platform" after Google and Facebook, with its ad revenue set to surpass $4.5B in 2018. Anmuth further notes that he βexpect[s] Amazonβs ad revenue to grow rapidly over the next few years, reaching $6.6B in 2019.β Our Amazon Strategy Teardown digs into the e-commerce giant's history, top initiatives, and possible strategy for the...
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