We're happy to see four brands promote Bridge's Shop Local platform in Tableware Today's June/July 2023 issue.
The brands promoting Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Vista Alegre
In the advertisement, the brand displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product ...
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The New York Times shares a salacious story about Sherry-Lehman, a world-famous wine shop. The story recounts how the retailer was hit by tariffs, online competitors, and COVID shutdowns. It had borrowed excessively, which many retailers do. At first, it reads like a Bed Bath & Beyond obituary. But then the owners veered into the criminal realm. They sold rare wine to new customers that belonged to existing customers, in other cases didn’t deliver what was sold, and ...
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Today’s Times contains a Staples ad that speaks to the value humans provide in operating a business. The ad pushes back against software- and computer-automated service.
While we run a software platform, we agree with Staples. Clients that sign up for a Shop Local account get a free coaching call by a real person based here in the United States. Thereafter, our coaching staff uses one-on-one training, including telephone calls and Zoom video meetings, to help them get the best ...
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What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
We are pleased to announce that famed Italian design brand Mepra is joining our Brand Syncing service.
Mepra offers cutlery, serveware, and cookware, and is known for its craftsmanship, quality, and innovative design.
We expect Mepra products to be ready for Syncing by June 15th. We'll keep members posted about the actual date as we progress with the brand's boarding to our platform.
Shop Local members interested in opening an account with Mepra in preparation can ...
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Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker.
Details:
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive.
- Brands report that in-store shoppers buy more per purchase.
I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
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How to view more order details in your Order Status Update emails.
May 11, 2023
Your Shop Local Store has a new feature: we've launched a new format of your emails notifying you and customers of orders. The emails now include product pictures, brand logos, registrant pictures, various font enhancements, and more.
Previously, the email format was basic text (no pictures or logos).
In the example shown, we see an Order Status Update email to a customer from The Cook's Station, a kitchenware store in South Carolina. In the email, we see the store's logo along...
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How allocating our resources efficiently can help us save time, save money, and deliver value to our customers.
May 9, 2023
You've heard of Salsa-fy? It’s national, was started in Dallas, is used by 60,000 employees, and is used at more than 1,600 corporate locations. Salsa-fy helps businesses steer clear of trouble, offer the best value, and ensures profitability. You may interrupt me here and ask, “Jason, don’t you mean the software company Salesify?” No, I’m talking about the restaurant chain Chili’s and its approach to managing salsa, french fries, and its business. ...
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Special message to Glassworks and Cheeks Customers! Feathers, our sister store located right beside Glassworks and Cheeks in Shadyside, is having a sale. Feathers specializes in top quality bedding & accessories, while also offering table & bathroom linens and bath decor. Now through May 6th all Scandia Home pillows are 20% off. Stop in to see the selection.
HEREND HAS BEEN KNOWN FOR ITS BRILLIANT WHITE PORCELAIN SINCE 1826. ON THE EVE OF THE HUNGARIAN MANUFACTORY’S 200TH ANNIVERSARY (YES, WE’RE A TAD EARLY), WE SALUTE HEREND’S GOLD AND WHITE DINNERWARE DESIGNS, IDEAL EXEMPLARS OF CLASSIC ELEGANCE.
HEREND IS KNOWN AROUND THE GLOBE AS ONE OF PORCELAIN’S finest producers, a favorite of royalty, aristocracy, and folks like you and me who appreciate unparalleled quality and exquisite craftsmanship. Herend’s smooth white ...
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MARIPOSA HAS ADDED A NEW CATEGORY WITH THE CLEVERLY TITLED TRAYCHIC, A COLLECTION OF 50 STYLISH HEAT-SAFE TRAYS COMPOSED FROM A STATE-OF-THE-ART RESIN COMPOUND APPROVED FOR FOOD AND SAFE FOR THE ENVIRONMENT.
MARIPOSA – the Massachusetts brand launched almost 40 years ago by Livia Cowan, who had a vision that tableware could be created from 100% recycled glass and aluminum – brings that same sustainability agenda to a new category, TrayChic! (exclamation point all theirs). “...
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How to save time when accessing popular product-related services and pages.
March 27, 2023
Your Online Store has a new feature: We've made it easier to access important product-related services and content. This feature reduces the number of clicks needed to perform actions and access pages.
In the Master Bar of your Store, there is now a Products icon. This icon’s drop down includes many of the popular product-related services your business likely uses. Previously, you would need to visit the Management home page to view many of these links.
We're happy to see five brands promote Bridge Shop Local in Tableware Today's April/May 2023 issue.
The brands promoting Bridge Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Pampa Bay
Vista Alegre
In the advertisement, the brand displays either Bridge’s ‘B’ or our ShopLocal.org logo.
A brand shows the logos so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer ...
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I was happy to see Tableware Today magazine share our experiences and lessons regarding the power of free shipping.
You're invited to read the article below:
.........................
THE LAST WORD
FREE SHIPPING PAYS OFF
by JASON SOLAREK
Most indie stores don’t have the technical ability or people power to track pricing and offer discounts like free shipping. Indie stores need this information or they’ll be left behind. This information can make a difference: in ...
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It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
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Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. More than 67% of the brands surveyed by Bridge offer free shipping.
How we can honor those that came before us in the retail industry.
March 2, 2023
The founder of Juan Pollo Chicken, Albert Okura, passed away last week at the age of 71. Mr. Okura envisioned Juan Pollo, a fast food chain with 25 locations in Southern California, as a household name that would someday sell the most chicken in the world. He believed in this so much that he bought the site of the original McDonald’s restaurant, located in San Bernardino, CA, in 1998—not to turn it into a Juan Pollo restaurant but rather into a museum to honor his fast food industry....
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