H Mercantile, an indie store in Louisiana, signed up last week for a free account.
The store owner heard about the service from their Ivystone sales rep and signed up online.
In just a few minutes, the store used the Brand Syncing Service to Sync with Casafina. It instantly had data for 955 products to create an online store and gift registry filled for free.
The owner saved $1,000+ in labor on adding products to a website.
How to view key performance statistics to determine how Shop Local is helping your business.
September 11, 2023
Your Shop Local Store has a new feature: We've added a new Performance Statistics page to your account. This page makes it easier to access your account's stats.
Previously, this page was titled "How Shop Local is Helping My Business?" Now, the page is titled "My Account's Performance Statistics."
For Retailers, the stats displayed on the Performance Statistics page include:
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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How to switch your account to visitor mode to hide admin features and wholesale prices.
September 7, 2023
Your Shop Local Store has a new feature: We've made it easier to switch your page view to Visitor Mode. The new purple bar at the bottom of the page allows you to toggle between Office Mode and Visitor Mode.
Office Mode is designed for administering your account. You can perform functions unique to owning your account, such as adding, editing, and deleting content.
Visitor Mode shows your account as a visitor (customer) may see it. Turning on Visitor Mode hides admin features and...
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How premium plan tiers help businesses sell more and increase margins.
September 7, 2023
Dating apps are launching higher-priced premium tiers, according to last week’s The Wall St. Journal. Hinge offers a new $50/month plan, and Tinder is launching a $500/month plan. The League already offers a $1,000 plan. These pricey plans take the sting out of Bumble’s $60/month plan.
Why are companies offering such plans? Because even if Tinder only gets 10% of users, that's millions. Plus, the profit and margins are likely higher for customers using these plans. A normal ...
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We are pleased to announce Anton Studio Designs' products are ready for Syncing.
Anton Studio Designs joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores.
Established in London in 2012, Anton Studio Designs aims to provide design conscious customers with stemware and glassware that reflects their own personal flair. They are a sophisticated brand whose products will transform any table setting into an unforgettable experience.&...
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NEW YORK, NY, Sept. 06, 2023 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 64% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 32 state searches, Shop Local Stores appeared on page one of Google. This represents 64% of all states. When just calculating the states in which Shop Local has
A shopper, Joshua Looby, shared this reply to the email he received after placing an order on our Shop Local platform:
"Thank you, Jason, I love small business it's the backbone of the country and the world really. It's nice to see this level of care and customer service that most large-scale companies have forgotten about."
Joshua made a purchase at Thalia and Dahlia, an indie retailer in Ohio. After placing his order, Joshua received an email from Jason Solarek, Shop Local...
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A retail client recently decided they'd like to delete some past wedding registries to "save money." This raises the question, "Does deleting old registries save money?" We assessed the question and found that deleting old registries likely doesn’t save a retailer money. The reason is that it costs more to replicate our automated marketing efforts with more costly manual efforts.
You can determine the quality of a shopping platform by looking at reviews from customers that used it. Below are excerpts from three reviews from shoppers that bought a gift using our software:
βοΈβοΈβοΈβοΈβοΈ
"Easy to view and choose from the registry..."
~ Blake Gustafson in OH
Mr. Gustafson made a purchase at White Peacock, an indie retailer that has used our e-commerce software since 2019.
.................
βοΈβοΈβοΈβοΈβοΈ
"Wedding registry was quick, convenient...
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My colleague Josh shared this poem with us. I like the parable about doing things for others. At Bridge, we support the poem’s view by building a platform that helps growing indie businesses. We build solutions for problems (“chasms”) that existing customers have knowing that future businesses that join us (“the youth”) will benefit from these digital bridges. To our team: Thank you, Bridge Builders.
A shopper, Cindy, shared this reply to the email she received after placing an order on our Shop Local platform:
"LOVE supporting local businesses! Thank you for your nice email -- what a lovely touch! Best, Cindy"
Cindy made a purchase at White Peacock, an indie retailer in Colorado. After placing her order, Cindy received an email from Jason Solarek, Shop Local's Founder & CEO, thanking her for supporting local and placing an order with an indie retailer.
How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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Your registry service has built in email campaigns for each gift registry list. These campaigns promote your store in an automated and affordable manner. The campaigns often cost under $.0.42 per recipient—about half of what other email marketing campaigns cost.
Details
Your software sends out an anniversary reminder email to a customer that gave a gift for that registry.
Cost Per Email Sent
Let’s assume that a registry received 100 purchases. ...
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What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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