Wall St. Journal: As Stores Sputter, Sales Sizzle Online
As Stores Sputter, Sales Sizzle Online Dec. 15 Sets Record for Web-Site Revenue; Sears, Macy's,Other Big Retailers Lure Internet Shoppers By GEOFFREY A. FOWLER
A holiday season of Web price wars and aggressive online promotions by store-based retailers is leaving e-commerce a larger force in American retail.
While sales conducted at brick-and mortar stores are about flat this season compared with 2008, online retailing grew 4% from the ...
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June 8, 2009
June 8, 2009
Giving tableware and home good products green ratings and labels
The Ad Age article below describes how the European Commission may propose a system to put color-coded labels on cars designating how 'green' they are. What if this was done for home goods brands? For individual products?
Europe May Put Green Grades on Car Ads Proposed Rating System Would Color-Code Brands by Their Carbon Footprints
By Emma Hall Published: June 23, 2008
LONDON (AdAge.com) -- In a move that could have ...
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May 18, 2009
May 18, 2009
Chrsyler using its website to help predict real world car sales
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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October 23, 2008
October 23, 2008
Manufacturers and retailers seem to be able to set minimum prices (MAP / MSRP)
An article in today's Wall St. Journal sheds light on home goods manufacturers' ability to fight discounting.
Excerpt: Blocking discounting used to be clearly an anticompetitive practice, but a Supreme Court ruling last year changed things. The court said it wasn't illegal for manufacturers and retailers to agree to minimum prices, but that such agreements must be examined case by case for possible antitrust violations. ...
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September 14, 2008
September 14, 2008
The U.S. Army Defeats Tabletop
The Ad Age article below talks about Sears and the U.S. Army's partnership to sell Army approved clothing. Read: "U.S. Army 1st Infantry Division" on t-shirts, etc. Regardless of your personal view about war and/or the U.S. Army, this initiative says that the Army is being creative in marketing. How does the army relate to the tableware or home goods industry? I'm not referring to camouflage plates. What the Army sees and fine tableware doesn't is the need to: 1) ...
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November 30, 2007
November 30, 2007
What the Ritz-Carlton's New Ad Campaign Can Teach Tableware
The luxury hotel giant the Ritz-Carlton will be running a new series of edgy commercials, according to todayβs Wall St. Journal. If the hotel were a tableware brand, which one would it be? Maybe Bernardaud (the hotel does use this brand). The difference though between Bernardaud and other luxury tableware lines like it and the Ritz is that the Ritz is smart enough to change. The new ads will be fun, creative, and contemporary. According ...
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