The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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February 6, 2017
February 6, 2017
What was your favorite Super Bowl 2017 commercial? The most memorable for me was the Hyundai...it was so awesome for the soldiers to be there virtually with their family! And it was shot during the game..how cool is that!
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May 18, 2009
May 18, 2009
Chrsyler using its website to help predict real world car sales
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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January 30, 2008
January 30, 2008
Louis Vuitton to Advertise on Television
Louis Vutitton will start advertising on televion and in movie theaters according to an article in today's New York Times. The upscale home goods industry should realize that it's time to adopt the moving image for promotion. Production of video has come down in price, and upscale consumers increasingly expect moving image. Brands used to see the moving image as 'common,' but Vuitton's strategy shows this view may soon be as outdated formal-use only china....
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November 30, 2007
November 30, 2007
What the Ritz-Carlton's New Ad Campaign Can Teach Tableware
The luxury hotel giant the Ritz-Carlton will be running a new series of edgy commercials, according to todayβs Wall St. Journal. If the hotel were a tableware brand, which one would it be? Maybe Bernardaud (the hotel does use this brand). The difference though between Bernardaud and other luxury tableware lines like it and the Ritz is that the Ritz is smart enough to change. The new ads will be fun, creative, and contemporary. According ...
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