286 Results:
September 14, 2008
September 14, 2008
The Ad Age article below talks about Sears and the U.S. Army's partnership to sell Army approved clothing. Read: "U.S. Army 1st Infantry Division" on t-shirts, etc. Regardless of your personal view about war and/or the U.S. Army, this initiative says that the Army is being creative in marketing. How does the army relate to the tableware or home goods industry? I'm not referring to camouflage plates. What the Army sees and fine tableware doesn't is the need to: 1) ...
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February 9, 2008
February 9, 2008
The research below suggests that there is a better chance of selling tableware and home goods if you show indulgent pictures rather than altruistic ones.
January 21, 2008
New York Times
DRILLING DOWN
See Cookies? Go Watch a Movie
By ALEX MINDLIN
It is well known that people often crave certain things after they see them. For example, a nearby dessert cart can prompt a diner to start hungering for a slice of pie.
But a new study in The Journal of Consumer Research suggests...
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December 28, 2007
December 28, 2007
When Domino Magazine announced its top table and flatware picks for 2007, I was excited to check out the websites for the selected brands. Since these brands are the 'top' picks, I thought the websites would be easy to use and smart. Sadly, most of these websites are not. These are my grades for each brand's website:
Kate Spade tabletop website: D
John Derian Company website: F
Michael C. Fina website: B
Nautica website: C-
Nicole Farhi ...
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November 26, 2007
November 26, 2007
According to the article below, a company could unite all the tableware and specialty store websites within one online ad network. This would allow an advertiser to place ads on the all these sites instead of contact each of them. Some may say that a small store may not want to run an ad for another online store, and that surely will be the case. But, would it accept advertising for a product it doesn't sell, like a Channel bag? Maybe. And, if ...
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September 11, 2007
September 11, 2007
This past August Rupert Murdoch's News Corp. captured the crown jewel of the publishing word by purchasing
The Wall Street Journal from the Bancroft family for $5 billion. What does this event have to do with us in the tabletop industry? I propose that there is a lot the industry can learn from Murdoch's coup. The main lesson is that investing in technology-and in particular online operations-is ...
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August 27, 2007
August 27, 2007
Below please find a recent article from the New York Times (http://www.nytimes.com/2007/08/13/technology/13ecom.html?ex=1188360000&en=260df47ff777e764&ei=5070) This article relates to the tableware industry since it discusses how some brands bypass retailers and sell directly to consumers. The tabletop industry faces this same issue.
I have excerpted some parts and put my comments on below the excerpt. This, I hope, makes for faster reading and comprehension of...
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