268 Results:
September 17, 2011
September 17, 2011
This article from today's Wall St. Journal shares marketing techniques used by Whole Foods and others to market goods. I think retailers, brands, and sales reps. may use it for inspiration about how they may market their items.
Beginning of article:
By MARTIN LINDSTROM
As someone who's been on the frontlines of the branding wars, I've spent countless hours with CEOs, advertising executives and marketing mavens at some of the biggest companies in...
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August 25, 2011
August 25, 2011
From today's Wall St. Journal:
A Toast to Change as Crystal Goes Practical
By J. S. MARCUS
Whether you serve your wine in an IKEA glass costing $2.99, or in hand-cut Baccarat crystal costing 50 times as much, sooner or later you'll have one concern—the ring-shaped stains that wineglasses tend to leave behind.
Some new hand-blown crystal stemware is now strong enough to go into the dishwasher, Jeff Marcus reports on Lunch Break. One
...
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October 15, 2010
October 15, 2010
The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the site’s success to the black box. I think it’s because everyone had such low expectations of what online shopping would be—that it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. We’...
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December 1, 2009
December 1, 2009
From CNN.com today:
Cyber Monday: A lot of clicking and shopping
Report says sales rose 14% over last year and shoppers on average spent more online than they did on Black Friday.
By Parija B. Kavilanz, CNNMoney.com senior writer
Last Updated: December 1, 2009: 10:27 AM ET
NEW YORK (CNNMoney.com) -- Did Cyber Monday outshine Black Friday this year?
Early reports suggest that Americans shopped more enthusiastically online for holiday bargains than they did in ...
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September 8, 2008
September 8, 2008
The article below from today's Times explains how fashion designers are using the Web to design new collections. I imagine the same could be said of home goods and tableware designers. When more and more people spend time online instead of in front of a television or reading, how could the Net not be an increasing influence? This same trend extends to pre-shopping habits. When people plan to pay $300 for a tabletop setting, they go online first and ...
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March 7, 2008
March 7, 2008
This is a screen shot for the Wall St. Journal home page today. On it you'll see there is an advertisement for the Museum of Beauty website by Konika. This larger ad showing a scultpture appears if you roll over the smaller black ad to the left of it. The ad that pops up is animated, and shows you amble information that could not be shown in the small black box.
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November 27, 2007
November 27, 2007
Walmart was the most visited website on Thanksgiving, and there are still seven in-store shoppers for every online customer, but the web remains an amazing equalizer.
Highlights from Paul Tharp's article in the NY Post:
- "Diller's online shopping empire, InterActiveCorp, which includes the HSN shopping channel and TicketMaster, was christened by Nielsen Online as the top retail destination on Black Friday, with 5.3 million unique visitors, followed by ...
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November 26, 2007
November 26, 2007
Cyber Monday, the Monday after Thanksgiving that is the online equivalent of Black Friday, is discussed in today's NY Post and New York Times (links to both are below). Just as online sales will rise in other industries, this day/week should be give our industry a bump.
New York Post:
BIG HOPES BUILDING FOR 'CYBER MONDAY'
http://www.nypost.com/seven/11262007/business/big_hopes_building_for_cyber_monday_308154.htm
New York Times:
Online Holiday Shopping ...
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