Shop Local & Bridge News Search Results for "Benefit": 235 results

235 Results:

May 31, 2022 Ambassadors 🍪

Ambassadors 🍪

May 31, 2022

I was reading enviously about college kids adopting an app called BeReal and noticed that BeReal is employing ambassadors on college campuses. I even looked up the app’s page about this ambassador program (https://bere.al/en/ambassadors). Sure enough, a week later the Times published another college app piece on Sidechat (yes, I was sadly still reading about tween apps a week later…). Again, the app is finding success via campus ambassadors.

Thus far, ...
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May 22, 2022 Businesses Should Want a Membership—Not a Subscription. Why?

Businesses Should Want a Membership—Not a Subscription. Why?

May 22, 2022

When talking about memberships and subscriptions, these two business models are sometimes interchanged but actually are different. They often differ in their pricing, customers, and offerings. A subscription is often not a membership, but a membership often encompasses a subscription. A membership is often an elevated and more powerful subscription that collectivizes and leverages the subscribers.

What They Have In Common
With both models, you often pay a fee and receive a ...
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April 27, 2022 Updated Feature: Enter a Purchase for a Registry List

Updated Feature: Enter a Purchase for a Registry List

April 27, 2022

Bridge has updated how a store records a purchase for a registry list. This method uses the best practice for creating a digital copy of an order. Stores need to add a purchase to a gift list for a variety of reasons, including:

A customer purchased a gift in-store.
A customer purchased a gift via telephone.
A customer purchased online via Bridge, and then called the store to add to the purchase.
A customer purchased a gift via another online outlet (

April 26, 2022 NYT: Amazon claims to not be responsible for what it sells

NYT: Amazon claims to not be responsible for what it sells

April 26, 2022

NYT: Amazon claims to not be responsible for what it sells

Amazon sells you an item, gets it from its warehouse, and delivers it to you—but says that it is not a seller, shares Moira Weigel in this past weekend’s Times. This shields it from accountability to customers that receive harmful goods. Amazon is using a similar excuse that Facebook and social media platforms use regarding harmful content: don’t hold us accountable; blame our users, even if we provide the service ...
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April 25, 2022 Checklists Can Help Save Lives and Main Street ✅

Checklists Can Help Save Lives and Main Street ✅

April 25, 2022

In a 2007 article in The New Yorker, Atul Gawande, a surgeon and an author, advocated that more hospitals use checklists. He cited many medical studies showing how checklists save lives (and money). Implementing one checklist, a hospital "…prevented forty-three infections and eight deaths, and saved two million dollars in costs." The startling part: the list was only five steps long! In other words, people don’t consistently follow...
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April 21, 2022 Join Us On Bridge / Get $200

Join Us On Bridge / Get $200

April 21, 2022

Dear Friends and Family of Skyros Designs,

142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.

Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.

Retailers that use Bridge report selling 18% more. In fact, our best ...
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April 20, 2022 Join Casafina Living On Bridge / Get $200

Join Casafina Living On Bridge / Get $200

April 20, 2022

We are pleased to participate in a promotion with Casafina Living. Please find the letter that Matt Hullfish, National Sales Director, shared with his retailers below.

Thank you,

Jason

..............

Dear Friends and Family of Casafina,

272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
...
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April 19, 2022 Competing With Ourselves🪞

Competing With Ourselves🪞

April 19, 2022

About two weeks ago in Charleston, SC, in spin class where I sounded like I was getting a hair transplant, I enjoyed being at once together with my friends in the class and yet competing with them. When they peddled harder and stood up, I wanted to also. Our competing didn't mean that there was one winner and everyone else lost. It wasn’t a zero-sum game. In that spin class, we all won. After that class, we all felt great. Competition is an ...
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April 12, 2022 Moat-us Operandi 🏰

Moat-us Operandi 🏰

April 12, 2022

When I flew home yesterday from Charleston, while most people were seeking relief from their sunburns and reminiscing about their vacations, I was delving into The Wall St. Journal’s profile on Tracy Britt Cool, an ex- Berkshire Hathaway star. Mrs. Cool’s new company Kanbrick invests in businesses with $10m - $50m in revenue. What does Mrs. Cool look for when investing in a company? People and moats.

At Bridge, we’re reading Jim Collins’ Beyond ...
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March 23, 2022 Customer Acquisition Costs & Online Strategies

Customer Acquisition Costs & Online Strategies

March 23, 2022

An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:

“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”

Physical retail is one of the most expensive ways to acquire customers. An online ...
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March 17, 2022 Your Product Pass

Your Product Pass

March 17, 2022

Our job at Bridge is fighting for indie stores. A key indicator of our success is when we give your store more online orders. An important step in giving you more orders is: giving you more products online.

Good news: you have the Product Pass. This grants your business the power to sync with unlimited Product Syncing brands for free. This is the best way to fill your website with products.

Benefits:

The Pass allows you to sync with unlimited brands.

March 6, 2022 Our Digital Gym 🏋️‍♀️

Our Digital Gym 🏋️‍♀️

March 6, 2022

In a recent NY Times article about working out, the author Christie Aschwanden gives readers tips on how to make working out more enjoyable. (Read the article: https://www.nytimes.com/2022/01/19/well/move/habits-motivation-exercise.html). In reading this, I saw many parallels between working out and helping our stores get their websites ‘in shape.’ The author encourages readers to not think of working out as exercise and instead think of it as "hanging out with friends...
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February 28, 2022 Is Zola a Wolf in Sheep’s Clothing?

Is Zola a Wolf in Sheep’s Clothing?

February 28, 2022

I think that Zola, an online provider of gift registries, may be harming local stores. Zola allows brides to pick things from any site, such as an indie store’s gift registry. Zola may then encourage the registrant to bypass that local store and use those gift funds with Zola. This is an issue because Zola has handled more than 650,000 registries, and its revenue is estimated to be $130m. Millions of dollars may have been diverted away from indie, brick-and-mortar stores to Zola&rsquo...
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January 23, 2022 Jason Gets Put Under the Microscope 🔬

Jason Gets Put Under the Microscope 🔬

January 23, 2022

Jim Collins, in his book BE 2.0, explains how purpose and mission are important to companies. To help explain this, he uses the metaphor of crossing a mountain range and seeing a star on the horizon. Your purpose is to reach the spot on the horizon below the star. The current mission is climbing up the mountain you’re on. The next mission is climbing up the next mountain and so forth in order to get closer to the spot on the horizon. You will have many missions, and may never ...
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December 15, 2021 Do We Need to Drop Dropbox?

Do We Need to Drop Dropbox?

December 15, 2021

Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales

I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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November 11, 2021 Joseph Ribkoff Trunk Show Benefit At Cheeks In Squirrel Hill Next Week!

Joseph Ribkoff Trunk Show Benefit At Cheeks In Squirrel Hill Next Week!

November 11, 2021

Support Cancer Research and preview the new Spring 2022 collection at the Joseph Ribkoff Trunk Show from 10 - 6 Thursday, November 18th. A portion of the day's proceeds will go to the UPMC Hillman Cancer Center in memory of Joanne from the Forbes store. She is dearly missed by everyone. The JR rep will have "wear now" apparel and Spring Preview styles. The trunk show will take place at the Squirrel Hill Cheeks, 5873 Forbes Avenue, Pittsburgh, PA 15217. Stop in!
Click here to see ...
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August 6, 2021 HTI RETAILER MEMBERSHIP

HTI RETAILER MEMBERSHIP

August 6, 2021

HTI is an association that facilitates the opportunity to build better relationships between our 125 independent kitchenware retailer members and over 200 housewares vendor members. These improved relationships lead to a financially beneficial relationship between retailer & vendor businesses. Our vendors provide our retailer members with discounts and benefits that only an organization with substantial buying power can negotiate and obtain.
Once you become a member nothing changes in the ...
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June 20, 2021 Casafina Promotes Accessing Stock on Bridge

Casafina Promotes Accessing Stock on Bridge

June 20, 2021

Bridge allows a brand to load stock to its Bridge account. There is no charge to load stock. After a brand starts sharing stock via Bridge, the brand often wishes to promote the benefits of this service. In this example, Casafina's national sales manager is sharing with reps via an email the importance of real-time stock sharing. He says it is more accurate and saves time.

Steering customers towards in-stock product makes customers happier (no one likes back orders) and boosts sales for in-...
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May 18, 2021 Mailing $400 to a Sales Rep

Mailing $400 to a Sales Rep

May 18, 2021

Bridge Appreciates Sales Reps

I am sending the Ivystone sales rep Laura Zanone two $200 checks. Bridge gives sales reps a finder's fee when they sign up a retailer for a Bridge Store. The rep promotes Bridge Store because it helps the store sell more--which is good for the store and the rep.

Laura helped her stores save thousands of dollars and weeks of time. In total, she saved her stores over $6,000 and 10 weeks in labor.

Laura helped Fletcher Yaerta, a jewelry

May 15, 2021 The Value of Digital Services 💻

The Value of Digital Services 💻

May 15, 2021

While we’re hiring, some of our customers are still struggling within the retail environment. One client, Cathy Hulgan Designs, is closing because the new landlord wanted to double the rent and asked for a long-term lease. Cathy was a big proponent of ours. I am saddened by her store's closing. I’ll miss her.

I’ll note that her situation did bring to mind the merit of offering digital services and Bridge’s business model. Unlike a rental retail space in a strip mall, ...
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Press: Shop Local & Bridge in the News

Tableware Today Column: Saying I Do To Registries
October 2024

Tableware Today: New Leaderboard Column from Shop Local
August 2024

Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

News from Shop Local & Bridge

News from Shop Local & Bridge

235 Results:

News from Shop Local & Bridge

News from Shop Local & Bridge

235 Results:

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