How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
Read More
How to send sync requests to your retailers to grow your sales network.
July 5, 2023
Your Shop Local now makes it easier for you to connect with the retailers that sell your products. We have added a new page to invite your retailers to sync with your brand. This page reduces the number of steps that your brand takes to view unsynced retailers and send sync requests.
The Invite Your Retailers page shows a table with retailers that report selling your brand but that you are not yet synced with it. You can request to sync with more retailers to grow your sales ...
Read More
We are pleased to announce that Kalalou is ready to Sync products with authorized retailers. Syncing products is free for your business. There is no charge. (The brand pays for this service.)
Kalalou joins our stable of 110 premium brands that Sync products with 1,200+ fine indie stores.
View Kalalou's Synced products
View the 1,500+ products you can Sync from Kalalou here: kalalou.myshoplocal.com
View an example of a retailer's Store that is ...
Read More
Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
Read More
Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
A medium coffee at McDonald’s is $1.99. When a brand syncs with a retailer on Shop Local, it costs the brand $1.40 per month.
For $1.40, we do these seven things for our brand partner:
We sync an unlimited number of the brand’s products to the retailer's Shop Local Store. All updates, including price changes and new introduction launches, happen in real time. The retailer never has to click “download”
MARIPOSA HAS ADDED A NEW CATEGORY WITH THE CLEVERLY TITLED TRAYCHIC, A COLLECTION OF 50 STYLISH HEAT-SAFE TRAYS COMPOSED FROM A STATE-OF-THE-ART RESIN COMPOUND APPROVED FOR FOOD AND SAFE FOR THE ENVIRONMENT.
MARIPOSA – the Massachusetts brand launched almost 40 years ago by Livia Cowan, who had a vision that tableware could be created from 100% recycled glass and aluminum – brings that same sustainability agenda to a new category, TrayChic! (exclamation point all theirs). “...
Read More
Do you have a good friend at work? These days, fewer people do. According to the New York Times, 40 years ago, 50% of us had a close friend at work; that number has dropped to less than 20%. Work has become a more transactional place. We go to the office to be efficient, not to form bonds. We may have plenty of productive conversations, but we also have fewer meaningful relationships. That’s not a good thing because work friends play a big part in our happiness.
It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
Read More
I am pleased to announce the Nicolette Mayer Collection is ready to sync products with authorized retailers. If this interests you, please continue reading and I'll share how to sync. Syncing products is free for your business. There is no charge. (The brand pays for this service.)
Nicolette Mayer Collection joins our stable of 112 premium brands that sync products with 1,200+ fine indie stores.
About Nicolette Mayer Collection
Produced by dedicated artisans in ...
Read More
How we can honor those that came before us in the retail industry.
March 2, 2023
The founder of Juan Pollo Chicken, Albert Okura, passed away last week at the age of 71. Mr. Okura envisioned Juan Pollo, a fast food chain with 25 locations in Southern California, as a household name that would someday sell the most chicken in the world. He believed in this so much that he bought the site of the original McDonald’s restaurant, located in San Bernardino, CA, in 1998—not to turn it into a Juan Pollo restaurant but rather into a museum to honor his fast food industry....
Read More
Bridge will pay 15% of your advertising costs for ads in Tableware Today and other applicable publications. For example, if you pay $2,000 for a Tableware Today ad, we'll pay you $300 towards the ad.
Benefits:
Save money. Make your advertising budget go further.
Get more retailers to sync your products.
Sell more. When retailers join you on Bridge, they report selling 18% more.
Show your indie retailers you support the shop local movement.
How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
Read More
How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
Read More
How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
Read More
We'll be there Wednesday, June 21 – Friday, June 23, 2023.
I'm happy to meet with you. To arrange a meeting, please email: [email protected].
Trade Show Materials:
We have put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
We'll be there Wednesday, July 12 – Friday, July 14, 2023.
Trade Show Materials:
We have put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
The best comfort food is sent hot and fresh to your table, including this iconic Pyrex circular pie dish with an easy-grab heat-resistant, hot pot woven tray. Any rural, rustic, or American-style home environment benefits from its earthy tone, which is formed by strong organic vines. Have a great, loving, sweet weekend.