E-commerce sites get 21% of their traffic from organic Google searches, followed by Facebook (9.6%) and Instagram (1.5%), shares a study b Oribi. In other words, boosting your Google ranking is twice as important as posting on Facebook because more than 2x of your sales come from Google.
Sadly, I see many stores spending their 'marketing efforts' posting Facebook content--thereby helping Facebook sell ads to the store's competitors--and the stores inadvertently ignore the bigger sales ...
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February 24, 2020
February 24, 2020
Ever open a file on a computer? Thank Lawrence Tesler.
Lawrence was key in fighting for easier computer experiences where there is one interface instead of a 'backend' and 'front end'. Before Lawrence, it was common to do all your adding and editing in one 'view' or mode, and then switch to another mode to what you did. Lawrence helped merge these two worlds so you can add, ...
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May 17, 2019
May 17, 2019
According to Google, Bridge is helping indie stores beat big box stores in the gift registry SEO race. In a study of searches by state, Bridge ranked above Target, Bed Bath & Beyond, and Dillards in Google's results.
Bridge conducted this study by using Google 'Incognito Mode' to search for: South Carolina Gift Registry Alabama Gift Registry Georgia Gift Registry
In the attached Google results screenshot, I’ve highlighted Bridge's stores in green, Target in orange, Dillard's in purple, and Bed ...
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March 2, 2019
March 2, 2019
ZDNet shares some news about the recent Adobe software patch that Bridge and its team discovered. We were happy to see this mention:
"Adobe credited five researchers for finding the zero-day --Charlie Arehart, Moshe Ruzin, Josh Ford, Jason Solarek, and Bridge Catalog Team. All are ColdFusion developers and support specialists, and not security researchers, the type of people who usually discover and report active zero-day exploitation."
Juliska Partners with Bridge Catalog
Bridge Catalog supports indie retailers
March 26, 2018, Jaclyn Turner
NEW YORK— Premium tableware and home décor designer Juliska will partner with Bridge, an ecommerce platform, beginning May 1 to help authorized retailers increase their sales.
Bridge considers itself as Dropbox meeting Amazon meeting Facebook.
Some wedding couples are foregoing the wedding party. This might put a kabosh on your bridesmaid and groomsmen gifts. Have you experienced this? Read this article from Sunday's NY Times. Click the link or read the full text below.
Make the Friends Happy. Don’t Have a Wedding Party.
When Bobby Rosen and Cara Safon got engaged last August, there were many decisions to be made. A venue had to be ...
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December 12, 2017
December 12, 2017
When one shops on Amazon, is one unknowingly also buying an Amazon brand? Amazon's 'brands' are not called "Amazon" but rather other names, such as "Goodsport" and "Rivet."
L2 Researches shares that there are more Amazon private label brands than one may realize.
Will Bridge help your store rank higher in Google? Yes, Bridge will help your store rank higher than Target, Wal-mart, Dillards, and Macy's. Check out these results when a customer searches for a gift registry in Texas. Bridge's indie, mom and pop shops ranked higher than national chains. Our retailers even out gunned theknot.com.
Give it a try: go to Google and search for your "gift registry [your state]". How did you store rank vs. other retailers?
To help ensure authentic results, use ...
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May 11, 2017
May 11, 2017
LVMH is taking a stab at the online luxury market with 24 Sévres, the new shopping site and app. Definitely a competitor to Amazon in the luxury fashion arena. It might even eat their lunch in this category.
PARIS — Ian Rogers, chief digital officer of LVMH Moët Hennessy Louis Vuitton, sat in his sunlit office on Avenue Montaigne last month, alongside a large cactus with a mélange of Pucci-pattern skateboards and black and ...
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March 25, 2017
March 25, 2017
Our Registered Brides really do receive GREAT SERVICE !!! ... For example, today we freely wrapped and delivered the Gifts shown here for the Bridal Shower ... and we are also pleased to freely display Gifts from Live With It at Display Bridal Showers (example photos are also shown above) !!! ... Better yet, we have continued to offer a First-Rate Gift Registry Experience (Since 1991) by:
• Offering the Best Selections • At the Best Prices Available • With Experienced Professional Assistance • And...
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Wish that your store's registry service would show up higher in Google? Here's a way to track how good your software is: Google your state name and the words "gift registry." This will show you which service providers offer the most Google-friendly registries.
In many state searches, Bridge retailers come up on page 1. In Tennessee, Bridge retailers make up 50% of page 1 results. :)
Congrats to all our first-page finishers!
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December 20, 2016
December 20, 2016
“Greenery” is Pantone’s Color of the Year for 2017. (It’s also known as Pantone 15-0343.) Did anyone notice it is surprisingly close to the color of the Bridge logo? :) What are the green pieces you are going to see in your store come 2017?
When the question of what will define 2017 comes up, the response most often includes words like “Trump” and “populism” and “...
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April 21, 2016
April 21, 2016
This Pink Tulip Display at our Gift Store on Main Street (in Peckville PA) features Bone China from Marchesa by Lenox --- with "Sueno" Fine Metals by Mariposa ... Lismore Crystal from Waterford ... and Stainless Steel Flatware by Villeroy & Boch.
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March 28, 2016
March 28, 2016
"Making Your Home Beautiful" is the mantra ... and shown here is a very formal, floral approach to beauty for the table. This is how a "Table for You" is now set at Live With it in Pittston PA --- featuring China and Flatware from Marchesa by Lenox … ... Please note that many more Formal and CASUAL APPROACHES TO BEAUTY are proudly offered at our Gift Stores (in both Peckville and in Pittston PA) as well as right here on this beautiful website !!!
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March 1, 2016
March 1, 2016
If web sales are only 5% of Targets sales, why is Target hustling to adapt for the web? Answer: much more than 5% of sales are researched first online and then bought in store. Some stats claim that 50% of large, in-store sales are first researched online. After all, can you imagine buying a stereo, car, or appliance without first researching it online? 5% may actually be more like 50% and that's why retail players are battling and investing online.
Side note: I'd forgotten that Amazon ran ...
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February 28, 2016
February 28, 2016
A recent memory from our last exhibition in Paris, precious Volière collection completed with Lorena cutlery and the new crystals Marchese
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January 22, 2016
January 22, 2016
It is our pleasure to SHARE one of our NEW In-Store DISPLAYS for the 2016 BRIDAL REGISTRY SEASON --- featuring Gold-Accented Bone China from Marchesa by Lenox, Vera Wang, Villeroy & Boch and Wedgwood ... and Bridal Giftware by Monique Lhuillier, Reed & Barton and Vera Wang.
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January 11, 2015
January 11, 2015
The Arche Cake Plate - This regal covered cake stand is perfect on your buffet table or on permanent display in a formal kitchen. The base plate is ringed with our fine pewter in a variation of our Arche of Bees pattern.
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December 24, 2014
December 24, 2014
What are your neighbors searching for for Christmas? The Times shares Google's search trends: