The Wall St. Journal reports that orange is good scent to woo customers, while cookies is not.
Excerpt:
"...[authors of a report] studied 402 people in a home-décor store in Switzerland over 18 days in 2010 and found that shoppers spent 31.8% more, on average, when the store was scented with a simple orange scent over a complex blend of orange, basil and green tea."
The Wall St. Journal reports that orange is good scent to woo customers, while cookies is not.
Excerpt:
"...[authors of a report] studied 402 people in a home-décor store in Switzerland over 18 days in 2010 and found that shoppers spent 31.8% more, on average, when the store was scented with a simple orange scent over a complex blend of orange, basil and green tea."
The Wall St. Journal reports that orange is good scent to woo customers, while cookies is not.
Excerpt:
"...[authors of a report] studied 402 people in a home-décor store in Switzerland over 18 days in 2010 and found that shoppers spent 31.8% more, on average, when the store was scented with a simple orange scent over a complex blend of orange, basil and green tea."