Companies that sell brands on Amazon are increasingly profiting by using a series of checklists, some with 503 steps, to ensure they maximize a brand's potential.
This article leads us to ask: if we could make a checklist with 503 to-do items, what would those be? What checklist should a retailer follow to succeed online? A brand? Bridge offers members a variety of checklists to help them succeed in including the New Member Success Checklist and the Smart Brand Boarding Checklist....
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2020 was another tough year for retail after 2019, but there was some silver lining in that consumers moved money from trips to tabletop.
Excerpt:
"Therein lies something of a challenge for retail: The previous near-complete evaporation of consumer spending on entertainment and leisure freed up funds for the purchase of goods," Weinswig said.
We would like to propose a toast to you our loyal and passionate customers... our road representatives... Skyros Designs team… and to our wonderful friends in Portugal... ALL who are the reasons we exist!! It took a village in 2020 and we Thank You for Inspiring Us Every Day!! ❤️ We wish you and your loved ones a New Year... may it be filled with peace, health, happiness, prosperity and endless possibilities... Cheers to a sparkling 2021!! ?
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The Times' John Herrman covers what it takes to go without Amazon.
Amazon has appeared to upset people across the spectrum, as "anticapitalist liberal college student[s] and...uber-capitalist conservative grandparents are both boycotting Amazon.”
Yet, Amazon is now so large that it's hard to escape its reach. Even the The New York Times' website is hosted by Amazon AWS services.
From all of us here at BB&G we want to sincerely thank all of our customers for an amazing year!! To all of you who called during the time we were "closed to browsing" to purchase items to be shipped to you, we appreciate you thinking of us! To those of you who have purchased from a Bridal Registry during these uncertain times, we know the brides and grooms appreciate you thinking of them during what is already a stressful time but even more so with the pandemic, we sincerely hope ...
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When reading about Bed Bath & Beyond's 20% off coupon, I learned that BBB was started in New Jersey, right around the corner, in 1971. The coupon, which first appeared for a 4th of July promotion in that late '90s, was an easy way to cut out other expensive advertising avenues.
Your business has likely seen an e-commerce boom during the pandemic. The WSJ shares GroupM's forecast that e-commerce is here to stay and will be 25% of your business when the pandemic has faded in 4 years.
MyTotalRetail shares this:
"Where only a year ago we saw roughly 16 percent total penetration for e-commerce across sectors, we’ve now eclipsed 30 percent penetration, with certain categories meaningfully higher. This level of penetration represents a three-year to five-...
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...so make the best of it and give some!
Give the gift of Alioto’s premium Belgium chocolate covered almonds. These decadent delights are a holiday highlight! We have milk and dark chocolate, in 1 pound boxes, 1 pound, and 1/2 pound bags with decorative bows.
And not to be forgotten, Alioto’s Belgium milk chocolate covered raisins. Equally delicious and hard to stop eating once you start! They come in 1 pound and 1/2 pound bags with festive bows.
End a sour year on a ...
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Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine. Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders. In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
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Alec MacGillis shares in the Times how online shopping and Amazon in particular are wrecking havoc on retail.
Highlights:
Nationwide, 9,800 stores shuttered in 2019, among them 220 Sears stores.
Analysts predict that brick-and-mortar store closures could reach 25,000 by year’s end.
J.C. Penney, Neiman Marcus and J. Crew filed for bankruptcy, Macy’s furloughed nearly all of its 125,000 workers for months, and countless independent businesses have closed for good.
In this week's New Yorker magazine, Charles Duhigg explores how venture capitalists may be harming our businesses. The article shares that instead of the best company winning, the charismatic charlatan with the most venture capital backing may be winning. In WeWork's case, the company almost won by reaching its IPO. Yet, even bottomless buckets of money couldn't save the company from the economics of office sharing--and its wildcard CEO Adam Neumann.
We have a few businesses in our retail ...
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Jim Power, the legendary East Village mosaic artist, is profiled in the blog Bedford & Bowery. We share with Jim a passion to make local neighborhoods vibrant. Bridge commissioned Jim to create four mosaics for Bridge. Whereas Jim uses pieces of tile, marbles, and broken plates, Bridge's 'mosaics' are computer pixels. Regardless of the material, we both seek to help indie stores thrive. A vibrant community is a mosaic of indie businesses, artists, and organizations. The mosaics ...
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Grateful Gatherings... transforming traditions in entertaining for Holiday 2020... it’s all in the details!! Dash in to your favorite #shoplocal boutique to #shophappy! ? Bring on fall entertaining! #skyrosdesigns
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Allison Zisko in this month’s HFN shares that The Knot has launched its own direct-to-consumer sales channel—seeking to cut out its long-standing brick-and-mortar partners like Macy’s, Target, and indie stores.
This new sales channel raises the stakes on the growing battle between The Knot and Zola.
Macy’s, Walmart, and Target would be wise to team up and launch their own gift registry platform—akin to how the TV networks collaborated to ...
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