EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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We've made a new showroom flyer and display piece for brands and reps in Atlanta. This can be put in an upright display as well as printed and given to retailers.
You are invited to print the attached PDF.
Bonus:
We'll send you $50 for displaying the sheet in an upright display.
We'll send you $20 for printing these materials in order to hand them out in the showroom.
Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
Celebrate Bastille Day At Feathers! Now through July 23rd all Yves Delorme products (except for Couture), including bed and bath, are 25% off. Couture is 20% off and there is also a Gift With Purchase of $300.00 or more. The gift is the Altesse Tea Towel (retail value: $45) made of 100% Cotton Jacquard. Stop in at the store to see the selection!
How pre-populating information saves clients time and speeds them along a process.
June 30, 2023
Each April, I scramble to send my tax information to my accountant so I can file my taxes before April 15. Since my friends confide that they do the same, there are likely millions of people like us racing to prepare our taxes. What if there was a way to avoid this painful rush—and even the cost of it? The WSJ shares that Japan, New Zealand, and much of Europe get such relief. The countries prepare tax returns for their citizens using existing data, and the citizen just needs to review it,...
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We are pleased to announce that Kalalou is ready to Sync products with authorized retailers. Syncing products is free for your business. There is no charge. (The brand pays for this service.)
Kalalou joins our stable of 110 premium brands that Sync products with 1,200+ fine indie stores.
View Kalalou's Synced products
View the 1,500+ products you can Sync from Kalalou here: kalalou.myshoplocal.com
View an example of a retailer's Store that is ...
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How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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Shop Local will give you $250.00 when you mention your Shop Local service in your price list or catalog or on your business card.
Why use this promotion?
Retailers will be buying your products at the summer shows. You can make it pain-free for them to get your product online in seconds using your Syncing service.
FACT: Syncing is the fastest and easiest way to get your products on your stores' websites.
Sell 18% more. Retailers report selling up to 18% more
In this new webinar for sales reps, I share why your retailers are struggling online and underselling your lines. I share how you can help them and boost your commissions by 18%.
It was October 2021, and I had just finished my first in-person trends seminar since the pandemic impacted all industry shows. At the end of the image-packed program, an audience member raised her hand and challenged, “Do trends even matter anymore?”
It was a valid question. The pandemic had disrupted business, upended supply chains, transformed education, revealed vulnerabilities, altered priorities, and unexpectedly claimed many lives. The question was tinged with cynicism. Pent...
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Susan Gravely – alongside her sister, Frances, and mother, Lee – founded VIETRI 40 years ago after a serendipitous vacation where they discovered the charms of Italian ceramics. Gravely’s new book, Italy on a Plate, equal parts travelogue/cookbook/memoir, is a culinary delight celebrating four decades of bringing the best of Italy’s tableware to an adoring fan base.
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You and I go back almost to the start of VIETRI in 1983. [Editor&rsquo...
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How big data, filters, and search engines can help us create a better experience for our members.
May 26, 2023
Apple announced last month that it's launching a new classical music app. What’s novel about the Apple Music Classical app is how it lets music fans more easily search thousands of variations of the same song. For example, let’s say you want to find a Johann Sebastian Bach song. Over the past 300 years, many musicians have done ‘covers’ of his works, and there are variations by conductor, music, year, etc., thereby producing thousands of variations. Existing software ...
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We're happy to see four brands promote Bridge's Shop Local platform in Tableware Today's June/July 2023 issue.
The brands promoting Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Vista Alegre
In the advertisement, the brand displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product ...
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Feathers is having a pre-Memorial Day Sale on Sferra items, except mattresses and any custom products. All Sferra bedding and linens, including table and bedroom are 20% off from May 23rd to the 29th.
Stop in to see the selection!
Stop by our Meet and Greet with a new local supplier for Feathers on Saturday, May 20th from 11am - 4pm. Nollapelli offers newly designed bedding products (including items for cooling), engineered with your sleep and beauty in mind. Stop in to meet ...
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Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker.
Details:
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive.
- Brands report that in-store shoppers buy more per purchase.
I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
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See the Signature Spring, Summer, and Fall Collections at the Joseph Ribkoff Trunk show from 10 to 6 on Thursday, May 18. The JR rep will be on hand to answer questions and to show and take orders for current collections and Fall Preview styles. In celebration of the event, the entire store will be 20% off, one day only! The Trunk show will take place at the Squirrel Hill Cheeks, at 5873 Forbes Avenue, located between Murray and Shady Avenues. Join us!