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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

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October 26, 2023 Affiliate Marketing: TikTok, Amazon, and Your Indie Shop
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Affiliate Marketing: TikTok, Amazon, and Your Indie Shop
October 26, 2023
TikTok and Amazon are battling in the retail space. TikTok wants to be a retailer, and Amazon wants to be more of an influencer platform.  These two share the same goal: get users to share a product link, recommend the product, and get a cut of the sale, shares The Wall St. Journal.

This article and these companies speak to the power of affiliate marketing. One of Amazon’s long-standing secret growth weapons has been affiliate commissions, and influencers are a well-known ...
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October 23, 2023 Portmeirion Group Freight Cap - through end of year!
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Portmeirion Group Freight Cap - through end of year!
October 23, 2023
we are offering a freight cap promotion which is available through 13.31.2023. This promotion is in response to the number of emails and concerns from you, our front-line sales team and also our customers. We heard you and are happy to extend this offer to support a strong finish to 2023! Please note - this promotion should be used for in stock product only, account must be in good standing, no other promotions may be applied. Please reach out to your local sales rep or wholesale@...
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October 11, 2023 Loyalty Programs
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
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Loyalty Programs
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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October 2, 2023 Porto Brasil Tableware Is Ready for Syncing
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Porto Brasil Tableware Is Ready for Syncing
October 2, 2023
We are pleased to announce Porto Brasil Tableware's products are ready for Syncing.  

Porto Brasil Tableware joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores. 

Porto Brasil Tableware is a contemporary company passionate about design.  Founded 20 years ago in Porto Ferreira, Brazil, Porto Brasil was the first company in the world to work with digital printing on stoneware.  Their stoneware body is sustainable and is made from an ...
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September 28, 2023 New Feature: Sell to Interior Designers
How to set interior designer pricing for your brands.
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New Feature: Sell to Interior Designers
How to set interior designer pricing for your brands.
September 28, 2023
FOR BRANDS AND DISTRIBUTORS

Your Shop Local Store has a new feature: Interior designers can now view interior designer pricing for your brands and make purchases. If an interior designer is approved by your business, they can log in to your account and buy items at the wholesale designer price set by your business.

In the example shown, we see an interior designer logged in to BIA Cordon Bleu's account. The interior designer can place wholesale orders at the designer pricing set by ...
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September 27, 2023 Tableware Today: Vista Alegre Promotes the Shop Local Platform
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Tableware Today: Vista Alegre Promotes the Shop Local Platform
September 27, 2023
We're happy to see Vista Alegre promote the Shop Local platform in Tableware Today's October / November 2023 issue.

In the advertisement, the brand displays our ShopLocal.org logo.  
  • A brand shows the logo so that retailers know they can easily sell the products shown.
  • When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product catalog online.
  • The retailer's customers can buy the products and add them to gift registries. 
  • The
...
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September 26, 2023 WE WILL SURVIVE by MARION SAMUEL
WE WILL SURVIVE by MARION SAMUEL
September 26, 2023
Babcock Gifts celebrates its 50th birthday in 2024. The bridal registry and gift shop opened in 1972 as a partnership that included interior design. In 1974, with the exit of one partner, the store focused on antiques, gifts, and bridal registry. Over the next 42 years, there would be growth into two stores before downsizing to one. In 2016, ownership changed and the store moved one block down, where it continues to be a destination for bridal registry and gift-giving. With the constant doom and...
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September 25, 2023 Simplicity ⚪️
What universal standards can teach us about simplicity regarding e-commerce platforms.
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Simplicity ⚪️
What universal standards can teach us about simplicity regarding e-commerce platforms.
September 25, 2023
When Apple launched its new iPhones this month, one of its most noteworthy updates was replacing its Lightning charging cable with a USB-C. This was not a voluntary move or extension of Steve Jobs’s love of simplicity. Apple changed it because the European Union required them to, according to Ben Cohen in The Wall St. Journal. Now, just about every mobile phone in the world (forget just little ol’ Europe) will have one charging solution (USB-C).

While this may seem logical, it ...
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September 14, 2023 25% of Brands Offer Discounts for Newsletter Signups
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25% of Brands Offer Discounts for Newsletter Signups
September 14, 2023
Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.

Brand Study Findings:
  • Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
  • For brands that offer a discount, the average discount is 15% off.
  • Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.

How This Affects ...
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September 10, 2023 Zero Sum Networks ⚔️
How competitive techniques can help lure clients and grow a network.
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Zero Sum Networks ⚔️
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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September 8, 2023 $500 Give-Get Promotion
$500 Give-Get Promotion
September 8, 2023
FOR SALES REPS

We'll pay you and the store both $500 each.
  • Shop Local will pay you $500 for referring a retailer. 
  • The retailer just needs to open a free Online Store.
  • You can sign the retailer up, or the retailer can sign up.
  • Shop Local will give the retailer a $500 credit.
  • The retailer can use the $500 towards a paid Gift Registry feature.
  • A retailer can choose to just use the free services and not a paid feature. It can choose to use the $500 if it wishes to use a
...
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September 7, 2023 Love Those Margins 💖
How premium plan tiers help businesses sell more and increase margins.
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Love Those Margins 💖
How premium plan tiers help businesses sell more and increase margins.
September 7, 2023
Dating apps are launching higher-priced premium tiers, according to last week’s The Wall St. Journal. Hinge offers a new $50/month plan, and Tinder is launching a $500/month plan. The League already offers a $1,000 plan. These pricey plans take the sting out of Bumble’s $60/month plan.

Why are companies offering such plans? Because even if Tinder only gets 10% of users, that's millions. Plus, the profit and margins are likely higher for customers using these plans. A normal ...
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September 6, 2023 Anton Studio Designs Is Ready for Syncing
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Anton Studio Designs Is Ready for Syncing
September 6, 2023
We are pleased to announce Anton Studio Designs' products are ready for Syncing.  

Anton Studio Designs joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores. 

Established in London in 2012, Anton Studio Designs aims to provide design conscious customers with stemware and glassware that reflects their own personal flair.  They are a sophisticated brand whose products will transform any table setting into an unforgettable experience.&...
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September 1, 2023 Why Keep Old Registries?
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Why Keep Old Registries?
September 1, 2023
A retail client recently decided they'd like to delete some past wedding registries to "save money."  This raises the question, "Does deleting old registries save money?"  We assessed the question and found that deleting old registries likely doesn’t save a retailer money. The reason is that it costs more to replicate our automated marketing efforts with more costly manual efforts.  

Let's cover some basics:
  • You can store two registries for free in
...
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August 31, 2023 Matouk and Sferra Labor Day Sale At Feathers!
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Matouk and Sferra Labor Day Sale At Feathers!
August 31, 2023
We now have 3 Labor Day promotions for the Labor Day weekend! Matouk bedding is 20% off from September 2 - 4 at Feathers. Also at Feathers, currently on sale through Labor Day: Sferrra bedding (except for matresses) and table linens are 20% off.
Finally, at Glassworks next door, Juliska alfresco items and more are 30% off through Labor Day. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. ...
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August 25, 2023 Tableware Today: 3 Brands Promote the Shop Local Platform
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Tableware Today: 3 Brands Promote the Shop Local Platform
August 25, 2023
We're happy to see three brands promote the Shop Local platform in Tableware Today's August/September 2023 issue.

The brands promoting Shop Local include:
  • Bordallo Pinheiro
  • Carmel Ceramica
  • Vista Alegre

In the advertisement, the brand displays our ShopLocal.org logo.  
  • A brand shows the logo so that retailers know they can easily sell the products shown.
  • When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product catalog
...
Read More
August 24, 2023 Juliska And Sferra Labor Day Sale At Glassworks And Feathers!
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Juliska And Sferra Labor Day Sale At Glassworks And Feathers!
August 24, 2023
We have 2 Labor Day promotions starting next week. Juliska alfresco items and more are 30% off from Wednesday through Labor Day (8/30 to 9/4) at Glassworks. Sferrra bedding (except for matresses) and table linens are 20% off from Thursday through Labor Day (8/29 - 9/4) at Feathers. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. Discount will be applied after initial internet order is placed (...
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August 7, 2023 Cross Promotions: Seeing Green
How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
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Cross Promotions: Seeing Green
How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window.  Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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August 3, 2023 ANNIEGLASS CELEBRATES 40 YEARS OF ICONIC AMERICAN CRAFT.
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ANNIEGLASS CELEBRATES 40 YEARS OF ICONIC AMERICAN CRAFT.
August 3, 2023
The new Fall 2023 collecton again fuses tradition and innovation. Introducing Mosaic, another authentic original American design by Annie Morhauser created on the Monterey Bay with her team of skilled master crafts people.

The Annieglass Mosaic collection boldly features octagonal-shaped dinnerware and serveware. Each piece has a distinctive wide rim and a 24K gold design reminiscent of the tiny mosaic squares used in Italian medieval mosaics. The Mosaic collection offers a modern twist on ...
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August 1, 2023 Hollywood Gets “Amazoned” 🤖
How technology hurts the entertainment industry just like Amazon hurts the retail industry.
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Hollywood Gets “Amazoned” 🤖
How technology hurts the entertainment industry just like Amazon hurts the retail industry.
August 1, 2023
Over the last three decades, Hollywood and many that rely on the entertainment industry have embraced ordering goods over Amazon.com.  Recap: Amazon is a technology company that often cuts costs by replacing humans with code and robots and bypasses local red tape like, um, taxes and labor rules.  Hollywood writers, producers, and ticket goers embraced a technology company that made their lives easier but often at the cost of others (aka retail workers). 

Today, technology is ...
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Press: Shop Local & Bridge in the News
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Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

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