In Louisiana, 7 Shop Local results appear on page 1 of Google.
John Ward Interiors, Pieces of Eight, JADE, Adler's, and Friend and Co. appear on page one of Google due to their Shop Local Store.
Shop Local indies beat every other retailer. No retailer big or small ranked higher than our indie shops in Google.
These retailers using Shop Local located in Louisiana appear on page one of Google:
- John Ward Interiors & Gifts in Alexandria (appears twice 😊)
- Pieces of Eight Gifts in Lafayette (appears twice 😊)
- JADE in Metairie
- Adler's in New Orleans
- Friend and Co in New Orleans
How we conducted this study:
We Googled "wedding registry Louisiana."
Study Results:
- 5 merchants using Shop Local registry software appeared on page 1 of Google. 2 merchants appeared twice. There are 10 "organic slots" on page 1— meaning our indie stores possessed 70% of page 1 results.
- Stores using Shop Local ranked ahead of national chains, which often have larger customer bases and bigger website budgets.
- 4 results ranked higher on the page than Target.
Please click here to test the results:
https://www.google.com/search?q=wedding+registry+louisiana
What Can One Learn From This Finding?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers.
Why does an indie store beating a big-box store in Google matter?
- Many customers start their purchasing on Google. If a merchant is not found on the first page of Google, it will be less likely to receive the sale.
- An indie store often lacks the advantage of having many locations like a big-box store, and it lacks access to capital like a venture capital-backed entity, like Zola.
- Stores using Shop Local ranked ahead of national companies, which often have larger customer bases and bigger website budgets.
- When Shop Local helps a small indie outrank bigger competitors, that shows the value we're providing to our merchants. We're helping modest, Main Street stores beat out companies with 100's of locations (e.g. Walmart, Macy's) and $200m+ in funding (Zola).
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To view our recent study on Google searches for all states, please click here:
https://www.shoplocal.org/news.cfm/23735/Shop-Local-Helps-Indie-Stores-Rank-on-Page-1-of-Google-in-60-of-States
Tags:
wedding registry louisiana
Google
Gift registry software
wedding registry software
john ward interiors and gifts
pieces of eight gifts
jade
adler's
friend and co
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