Creativity and Technology (CAT) conference excerpts from Ad Age magazine
I agree with these excerpts from the Advertising Age's article on CAT:
Don't separate interactive "The best way to make un-ambitious work is to set up a separate group called 'interactive,'" said Matt Howell, chief interactive officer, Modernista. But bringing interactive into the fold goes somewhat against established agency culture. "Collaboration and sharing are not core competencies at agencies," said Ivan Askwith, director of strategy, Big Spaceship. "Our focus should not be on emerging tech, but emerging cultural practices." These strategists advise to sit next to your interactive specialists and mix everyone up together.
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It's hard to laugh alone Mr. Slavin's project exemplified how digital and social media are changing our traditional habits, but he was also quick to point out how it all tracks back to extremely human instincts. Viewers tweet and update Facebook networks during live TV because of a simple human truth: It's hard to laugh alone. The urge dates all the way back to the laugh track, which provided the illusion of a shared experience and being part of an audience. "People watch TV together in one room because they like to have the same experience at the same time," he said. "Sometimes that room is Twitter."