The retailer LCR Collection called me today and expressed its concern that many customers request discounts. This discount is often 10%, and the store offered an idea to protect the retailer's margin: instead of retailers charging 100% of wholesale, they should charge 120%. In other words, a $50 wholesale product would not retail for $100 but instead be $110. This would allow the retailer 'space' to discount the item by 10%, and keep their margin.
However, the retailer acknowledged that due to recent price increases on many product lines this proposal would be unfeasible.