Join a Tableware and Home Goods Advertising Network
According to the article below, a company could unite all the tableware and specialty store websites within one online ad network. This would allow an advertiser to place ads on the all these sites instead of contact each of them. Some may say that a small store may not want to run an ad for another online store, and that surely will be the case. But, would it accept advertising for a product it doesn't sell, like a Channel bag? Maybe. And, if so, what price would be the acceptance point? Let the market decide.
Excerpt: "There's even a company that specializes in getting niche networks off the ground. Adify sells a build-your-own-network platform for companies that don't want the headache of developing their own."
Russell Fradin, Adify's chief executive, estimates there are about 75 niche networks with more popping up each day.
Article:
NY Post November 16, 2007 -- The lucrative business of selling Web ads has become so fragmented - and easy to do - that even Martha Stewart has thrown her hat in the ring by setting up an online advertising network. Driving the growth of these networks is a desire by advertisers to reach niche audiences - from rugby players to homemakers.
Niche "vertical" networks gather together blogs and other Web sites based on specific subjects and then offer to sell ads across them in exchange for a cut of the revenue.
While most of these networks are new players on the advertising scene, big media companies are also getting in on the action.
Stewart started Martha's Circle, a lifestyle network that sells space on a handful of sites including Apartment Therapy, 101 Cookbooks and Style Me Pretty.
Reader's Digest, Forbes and Warner Bros. also launched online networks.
The world of niche networks is populated with companies like Rugby Marketing Global, which represents rugby-related destinations such as American Rugby News and rugbyrugby.com.