Thoughts on My Summer of Success / by Linda Tabas / Pink Daisy retailer
by Linda Tabas The Pink Daisy retail store Yardley, PA
I wanted to share my good news after so many years of banging my head against the wall. With the help of the Bridge, Jason Solarek, and many hours of hard work on my website my web sales have tripled. My in store sales have also increased because in the retail world you need to keep reinventing yourself or the world will pass you by. We have a saying in my store...we want to be whatever the customers want us to be so if that means selling scarves and pocketbooks we will do that too. Baby is also very important. Don't forget that the baby boomers are all becoming grandparents...that means lots of baby gifts and lots of 60th birthday presents for women who already have all the vases and serving dishes they can use. Think personal accessories.
Well back to the bridge...I added Alberto Pinto and within one week I received an order from Chicago for $1200. Yesterday when I wasn't even open I got an order from Des Moines, Iowa for $4400 for Anna Weatherley. Some brands I don't do as well with because of the discounters but the bridge has helped my in store sales because everything is pictured there and has helped especially with Mottahedeh.
So whether you are going to do a bridge or just have Jason Solarek do a new website for you remember that it is always good to move forward and that he has been worth every penny to The Pink Daisy.