Today's New York Times suggests that smaller social networks may be growing at the expense of Facebook's catch-all approach.  This explains why Facebook bought WhatsApp for $19 billion. Similar to WhatsApp, Bridge's Chalkboard helps businesses communicate with the parties that are important to them and skip Facebook's "crowded theater."

Excerpt: 

In buying WhatsApp this week, Facebook is betting that the future of social networking will depend not just on broadcasting to the masses but also the ability to quickly and efficiently communicate with your family and closest confidants...

Read the full article here on the New York Times' website

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