In this video I share why retailers don’t add a brand’s products to their websites and therefore fail the brand and themselves in the e-commerce race.
Bridge’s Smart Products marketing service ‘bridges’ the gaps in online distribution. Bridge's service helps brands show 100% of the brand’s products on an infinite number of retailers’ Bridge Stores. The retailer can use Bridge Store as a stand-...
Read More
I came across this 2012 HFN article about Bridge. In 2012, we had 40 stores using our e-commerce software. Today, we have more than 740. Thank you for helping us grow 18x in the last nine years :)
We’re pleased to see William-Wayne & Co. featured in the article. This NYC retail heirloom has been a client since 2001–before we even started Bridge or the Smart Products marketing service. They’re still a client today. Thank you William-Wayne & Co. for trusting with...
Read More
We’re happy to announce that Fissler is joining Bridge and the Smart Products program.
Fissler is renowned for its award-winning cookware, Made in Germany. Fissler is the perfect culinary equipment for cooks who value uncompromising quality, attractive design, and superior functionality. The line includes premium-quality stainless steel cookware collections — pure-profi® and original-profi®, superior non-stick pans — levital® and adamant®, plus vitavit&...
Read More
Most e-commerce software promotes ‘me’ commerce. It does not connect businesses with each other to leverage the power of the group. Businesses act alone and are lost in a maze of decisions. Massive amounts of time and money are wasted. Amazon loves when indie businesses endure this waste.
Bridge promotes ‘we‘ commerce. Our social e-commerce platform connects 700 retailers with 2,700 brands. Of these brands, 113 are Smart Brand partners that share 65,...
Read More
Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock.
This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock information--a feature that with ...
Read More
Companies that sell brands on Amazon are increasingly profiting by using a series of checklists, some with 503 steps, to ensure they maximize a brand's potential.
This article leads us to ask: if we could make a checklist with 503 to-do items, what would those be? What checklist should a retailer follow to succeed online? A brand? Bridge offers members a variety of checklists to help them succeed in including the New Member Success Checklist and the Smart Brand Boarding Checklist....
Read More
FOR SALES REPS AND BRANDS:
E-commerce sales are up 40%. Are your stores ready? Most likely, not.
You can help them. The quickest, easiest, most cost efficient solution for them is a Bridge Store. Bridge will pay you $100 for each retailer that you sign up for a free Bridge Store.
We’re happy to announce that Capucine De Wulf Jewelry, from the creator of Juliska, is joining Bridge and the Smart Products program.
Capucine De Wulf creates jewelry that makes a woman feel and look fabulous through symbolic designs laden with meaning in marvelous materials at accessible price points.
Capucine De Wulf Jewelry and its 101 products are ready for syncing.
New feature: you can now control expected delivery dates for products.
On your Details pages, your software outputs a date by which a customer can expect a product. Showing this date is a compelling strategy to get customers to order. As a reference, Amazon offers these expected delivery dates.
You can now change that date. For example, if today's date is May 1st, you can set the date to May 5th or May 15th.
You can edit this setting on the "General Settings" page under &...
Read More
The Meissen porcelain brand and Adidas have teamed up to create a pair of iconic tennis shoes. Art meets the street. Stay tuned for pricing and availability.
How can you more quickly add products to your website? We have a solution. Bridge's Smart Products can help retailers add thousands of products in minutes at no cost. Brands pay for the service.
How you can save:
Save Time: Retailers spend weeks each year adding products to their websites. Bridge calculates that a retailer often spends 50 hours to add one thousand products to a website. If they were to add, for example, two thousand products, it would take 100 hours. In today's era, a
You can now easily place a wholesale order on your Bridge from participating Smart Brands.
Bridge's wholesale service reduces the number of typical steps a retailer must take from seven to just three steps. As such, Bridge's system is 2x as fast as traditional wholesale ordering systems.
In the screenshot, we see a retailer logged in on its Bridge Store. The retailer can click the link "Place Wholesale Order for this Product" to place a wholesale order. ...
Read More
RETAILERS AND BRANDS GRAVITATE TO BRIDGE AMIDST PANDEMIC
For Immediate Release
Businesses Rush to Bridge During Pandemic
July 27, 2020
New York, NY – Bridge, an online e-commerce community, saw significant increases in membership during the COVID-19 pandemic. Retail membership increased by 17% and nine brands joined the platform, including Lenox, Kate Spade, Dansk, and Richard Ginori.
Since the spring, eighty stores have joined Bridge’s e-commerce service, bringing the ...
Read More