Lifetime Brands 'socializes' via Facebook and Youtube.com
The following article is from HFN magazine:
Lifetime Brands Launches on Social Media Sites
17366 Thu, 11/19/2009 - 1:39pm NEW YORK–Lifetime Brands has launched company pages on Twitter, Facebook and YouTube to communicate directly with consumers. In addition, it announced that it will revamp its corporate Web site and relaunch it the first quarter of next year. “We touch millions of lives through the products we design—products dedicated to enrich people’s lives,” said Dan Siegel, executive vice president. Lifetime Brands. “We are committed to engaging with the people who use our products, and social media platforms like Facebook, Twitter and YouTube will help us do that. Using social media to communicate is something consumers have come to expect, and Lifetime Brands is ready to join the conversation.”