Why Dimensions In Product Descriptions Are Important
Today’s The Wall St. Journal shares a funny story about the importance of displaying product dimensions in e-commerce.
This article shows the value of a brand. If the teakettle in the article shown had a Le Creuset logo, we’d know it was regular size. Tip: Look for trusted brands when shopping online.
The article doesn’t touch on this, but this dimensions problem also relates to POS systems. There is a trend among retailers to output their POS (Point of sale computer) items directly to their website. There is a notable problem with this approach: POS items often don’t have dimensions. Due to this, POS items on a website often cause shopper confusion and lead to higher customer dissatisfaction.