This is our 'Save Local' seal. Save Local has a double meaning: one can save money by shopping locally and they can support local businesses.
Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly, one doesn't walk when they shop online. Walking and biking are important means to build relationships with our neighbors and community. We're more likely to see--and care about--something that we walk or bike by. Cars unfortunately dehumanize what we pass by. Shopping locally increases our walking and interaction with our community and helps us support and save it.
In general, the more time we spend in a car to reach a store, the less likely that purchase is to help our community. When we seek to support our community, we may ask: what store can we walk or bike to?