While walking on 9th St. in Manhattan, I noticed an American Express sidewalk decal. This decal inspired me to create a Bridge sidewalk decal for indie stores.
I think that stating 'shop local' or 'shop small' misses many of the key desires by shoppers. I think that customers want low prices, lots of selection, and fast delivery. Those are the reasons they shop at Amazon and at other big box stores. Ask yourself: would you shop at a store that has less selection? Higher prices? Slower delivery? Likely not. Using 'shop small' or 'shop local' language seems to be a white flag surrender on these important topics. As such, our decal intentionally doesn't use the language shop small or shop local.
I believe indie stores need to present confident messaging to customers that indie stores can deliver the benefits they want. As such, the Bridge decal promises the store offers:
Low prices
Massive selection
Fast delivery
If you'd like a sidewalk decal, please let us know :)